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~isPartOf:"Journal of marketing research : JMR"
~subject:"Return on Investment"
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Journal of marketing research : JMR
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Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
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2
Employee-based brand equity : why firms with strong brands pay their executives less
Tavassoli, Nader T.
;
Sorescu, Alina
;
Chandy, Rajesh K.
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 676-690
Persistent link: https://www.econbiz.de/10010471032
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