//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~subject:"Viral marketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Electronic commerce"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
E-commerce
17
Electronic Commerce
17
Internet marketing
8
Online-Marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Online retailing
7
Online-Handel
7
Advertising
3
Advertising effects
3
Digital platform
3
Digitale Plattform
3
Distribution channel
3
Social Web
3
Social web
3
Vertriebsweg
3
Virales Marketing
3
Werbewirkung
3
Werbung
3
Anlageverhalten
2
Bayes-Statistik
2
Bayesian inference
2
Behavioural finance
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Internet
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Sales promotion
2
Supplier relationship management
2
Verkaufsförderung
2
online platforms
2
Amazon.com Inc.
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Bayesian estimation
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Accompanied by computer file
Aufsatz in Zeitschrift
Article in journal
3
Case study
1
Fallstudie
1
Language
All
English
3
Author
All
Bijmolt, Tammo H. A.
1
Chen, Yubo
1
Hollenbeck, Brett
1
Rosario, Ana Babić
1
Sotgiu, Francesca
1
Valck, Kristine de
1
Wang, Qi
1
Xie, Jinhong
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of business research : JBR
16
Information systems research : ISR
15
Journal of management information systems : JMIS
15
Journal of retailing and consumer services
14
International journal of electronic marketing and retailing : IJEMR
10
International journal of hospitality management
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of internet marketing and advertising : IJIMA
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Journal of electronic commerce research : JECR
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Tourism management : research, policies, practice
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business information systems : IJBIS
4
International journal of consumer studies
4
International journal of electronic commerce : IJEC
4
Internet policy review : journal on internet regulation
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of contemporary hospitality management
3
International journal of production economics
3
Journal of marketing communications
3
Journal of marketing research
3
Pakistan journal of commerce and social sciences
3
Psychology & marketing
3
Tourism management perspectives : TMP
3
Administrative Sciences : open access journal
2
Asia-Pacific journal of business administration
2
Electronic markets : the international journal on networked business
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 636-654
Persistent link: https://www.econbiz.de/10011957963
Saved in:
2
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
3
Online social interactions : a natural experiment on word of mouth versus observational learning
Chen, Yubo
;
Wang, Qi
;
Xie, Jinhong
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 238-254
Persistent link: https://www.econbiz.de/10008988453
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->