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~isPartOf:"Journal of marketing research : JMR"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Brand personality"
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Brand image
43
Markenimage
43
Consumer behaviour
29
Konsumentenverhalten
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Brand management
21
Markenführung
21
Market research
9
Marktforschung
9
Brand
7
Markenartikel
7
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5
Perception
5
Wahrnehmung
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Marketingmanagement
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branding
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brand equity
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Aufsatz in Zeitschrift
Fallstudie
Article in journal
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English
43
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Berger, Jonah
3
Kuksov, Dmitri
2
Ainslie, Andrew
1
Aribarg, Anocha
1
Arora, Neeraj
1
Ataman, M. Berk
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
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Batra, Rajeev
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Boksem, Maarten
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1
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1
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1
Che, Hai
1
Cheema, Amar
1
Chen, Yu-Ping
1
Chintagunta, Pradeep K.
1
Cian, Luca
1
Dagogo-Jack, Sokiente W.
1
Deng, Xiaoyan
1
Dev, Chekitan S.
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Dhar, Ravi
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1
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1
Draganska, Michaela
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1
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1
Gunasti, Kunter
1
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1
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1
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Journal of marketing research : JMR
Journal of business research : JBR
485
The journal of brand management : an international journal
339
The journal of product & brand management
304
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
106
European journal of marketing : EJM
106
Tourism management : research, policies, practice
100
Journal of travel and tourism marketing
98
Journal of marketing communications
90
International journal of hospitality management
79
Marketing intelligence & planning
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of global marketing
62
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
60
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
43
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1
From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping
;
Nelson, Leif D.
;
Hsu, Ming
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
Saved in:
2
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
3
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
4
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
5
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
6
Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?
Borah, Abhishek
;
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011485245
Saved in:
7
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
8
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
9
What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin
;
Dev, Chekitan S.
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
Saved in:
10
This logo moves me : dynamic imagery from static images
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 184-197
Persistent link: https://www.econbiz.de/10010362218
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