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~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
Journal of the Academy of Marketing Science
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Handbook of niche marketing : principles and practice
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Fundamentals of marketing research ; Vol. 4
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Emotionality and semantic onsets : exploring orienting attention responses in advertising
Nielsen, Jesper H.
;
Shapiro, Stewart A.
;
Mason, Charlotte H.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1138-1150
Persistent link: https://www.econbiz.de/10008796505
Saved in:
2
Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
Neslin, Scott A.
;
Gupta, Sunil
;
Kamakura, Wagner
;
Lu, …
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 204-211
Persistent link: https://www.econbiz.de/10006640226
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