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~isPartOf:"Journal of marketing research : JMR"
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Search: person:"Park, C.Whan"
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Park, C.Whan
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Journal of marketing research : JMR
Journal of Consumer Research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of business research : JBR
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Dilution and enhancement of celebrity brands through sequential movie releases
Luo, Lan
;
Chen, Xinlei
;
Han, Jeanie
;
Park, C. Whan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1114-1128
Persistent link: https://www.econbiz.de/10008796515
Saved in:
2
Incommensurate Resources: Not Just More of the Same
Nunes, Joseph C.
;
Park, C.Whan
- In:
Journal of marketing research : JMR
40
(
2003
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10006651497
Saved in:
3
Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
Sethi, Rajesh
;
Smith, Daniel C.
;
Park, C.Whan
- In:
Journal of marketing research : JMR
38
(
2001
)
1
,
pp. 73-85
Persistent link: https://www.econbiz.de/10006659707
Saved in:
4
Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions
Park, C.Whan
;
Jun, Sting Youl
;
Macinnis, Deborah J.
- In:
Journal of marketing research : JMR
37
(
2000
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10006662707
Saved in:
5
Composite Branding Alliances: An Investigation of Extension and Feedback Effects
Park, C.Whan
;
Jun, Sung Youl
;
Shocker, Allan D.
- In:
Journal of marketing research : JMR
33
(
1996
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10006678312
Saved in:
6
Consumer response to television commercials : the impact of involvement and background music on brand attitude formation
Park, C. Whan
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10001008597
Saved in:
7
The effect of individual and situation-related factors on consumer selection of judgmental models
Park, C. Whan
- In:
Journal of marketing research : JMR
13
(
1976
)
2
,
pp. 144-151
Persistent link: https://www.econbiz.de/10002609781
Saved in:
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