Consumer response to television commercials : the impact of involvement and background music on brand attitude formation
Year of publication: |
1986
|
---|---|
Authors: | Park, C. Whan |
Other Persons: | Young, S. Mark (contributor) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 23.1986, 1, p. 11-24
|
Subject: | Hörfunkwerbung | Radio advertising | Werbepsychologie | Psychology of advertising | USA | United States |
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