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Consumer behaviour
343
Konsumentenverhalten
343
Market research
68
Marktforschung
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Advertising effects
44
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44
Experiment
40
Präferenztheorie
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Theorie
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Theory
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Dhar, Ravi
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8
Gijsbrechts, Els
7
Heerde, Harald J. van
6
Wedel, Michel
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Berger, Jonah
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Aribarg, Anocha
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Che, Hai
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Cheema, Amar
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4
Hung, Iris W.
4
Inman, J. Jeffrey
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Jong, Martijn G. de
4
Krishna, Aradhna
4
Lambrecht, Anja
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Levav, Jonathan
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Nelson, Leif D.
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Patrick, Vanessa M.
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Thomas, Manoj
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Bijmolt, Tammo H. A.
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3
Bruce, Norris I.
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3
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Journal of marketing research : JMR
Journal of business research : JBR
2,149
Journal of retailing and consumer services
2,014
NBER working paper series
1,314
IMF country report
1,255
Working paper / National Bureau of Economic Research, Inc.
1,169
NBER Working Paper
1,038
International journal of consumer studies
820
International journal of hospitality management
774
Psychology & marketing
722
Journal of consumer research : JCR ; an interdisciplinary bimonthly
636
IMF staff country report
523
SpringerLink / Bücher
487
Discussion paper / Centre for Economic Policy Research
484
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
447
Asia Pacific journal of marketing and logistics
406
Management science : journal of the Institute for Operations Research and the Management Sciences
400
The journal of product & brand management
399
European journal of marketing : EJM
385
Applied economics
372
The journal of brand management : an international journal
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Economics letters
348
Journal of retailing
345
Journal of marketing management : MM
337
Journal of international consumer marketing
334
Journal of travel and tourism marketing
333
Tourism management : research, policies, practice
333
CESifo working papers
329
Marketing letters : a journal of research in marketing
328
Cogent business & management
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
325
Working paper
325
Journal of consumer behaviour : an international research review
319
Journal of marketing
315
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
309
International journal of retail & distribution management
308
Journal of marketing communications
307
Journal of the Academy of Marketing Science
305
The journal of consumer marketing
304
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ECONIS (ZBW)
394
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1
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394
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1
Ethically deployed defaults : transparency and
consumer
protection through disclosure and preference articulation
Steffel, Mary
;
Williams, Elanor F.
;
Pogacar, Ruth
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 865-880
Persistent link: https://www.econbiz.de/10011600594
Saved in:
2
Expense neglect in forecasting personal finances
Berman, Jonathan Z.
;
Tran, An T. K.
;
Lynch, John G.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 535-550
Persistent link: https://www.econbiz.de/10011537778
Saved in:
3
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
4
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
5
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
6
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
7
"Be careless with that!" : availability of product upgrades increases cavalier behavior toward possessions
Bellezza, Silvia
;
Ackerman, Joshua M.
;
Gino, Francesca
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 768-784
Persistent link: https://www.econbiz.de/10011762833
Saved in:
8
Community participation and
consumer-to-consumer
helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
9
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
10
Keep your cool or let it out : nonlinear effects of expressed arousal on perceptions of
consumer
reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 447-463
Persistent link: https://www.econbiz.de/10011697464
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