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~isPartOf:"Journal of marketing research : JMR"
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Search: subject:"brand"
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Brand management
55
Markenführung
55
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
43
Markenimage
43
Brand
20
Markenartikel
20
Market research
17
Marktforschung
17
Advertising effects
12
Werbewirkung
12
Sales promotion
8
Verkaufsförderung
8
Perception
7
Theorie
7
Theory
7
Wahrnehmung
7
Brand extension
6
Cognition
6
Handelsmarke
6
Kognition
6
Markentransfer
6
Marketing management
6
Marketingmanagement
6
New product development
6
Produktentwicklung
6
Store brand
6
Experiment
5
Marketing theory
5
Marketingtheorie
5
USA
5
United States
5
Viral marketing
5
Virales Marketing
5
branding
5
Bewertung
4
Beziehungsmarketing
4
Evaluation
4
Personality psychology
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English
97
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Berger, Jonah
3
Gijsbrechts, Els
3
Tellis, Gerard J.
3
Wedel, Michel
3
Aribarg, Anocha
2
Arora, Neeraj
2
Batra, Rajeev
2
Dev, Chekitan S.
2
Dhar, Ravi
2
Draganska, Michaela
2
Feinberg, Fred M.
2
Geyskens, Inge
2
Gielens, Katrijn
2
Heerde, Harald J. van
2
Inman, J. Jeffrey
2
Kamakura, Wagner A.
2
Kirmani, Amna
2
Krishna, Aradhna
2
Kuksov, Dmitri
2
Kumar, V.
2
Mizik, Natalie
2
Monga, Alokparna Basu
2
Ng, Sharon
2
Pauwels, Koen
2
Ross, William T.
2
Wilcox, Keith
2
Wyer, Robert S.
2
Ahluwalia, Rohini
1
Ainslie, Andrew
1
Amaldoss, Wilfred
1
Ataman, M. Berk
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Bagozzi, Richard P.
1
Baker, Andrew M.
1
Baumgartner, Hans
1
Bawa, Kapil
1
Bettman, James R.
1
Billeter, Darron M.
1
Boksem, Maarten
1
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Journal of marketing research : JMR
Journal of business research : JBR
854
The journal of brand management : an international journal
690
Journal of Product & Brand Management
519
Journal of retailing and consumer services
467
The journal of product & brand management
434
SpringerLink / Bücher
379
Psychology & marketing
235
European Journal of Marketing
200
European journal of marketing : EJM
192
Strategic Direction
184
Asia Pacific journal of marketing and logistics
158
International journal of hospitality management
157
Journal of Consumer Marketing
157
Journal of marketing communications
149
Journal of marketing management : MM
141
Marketing intelligence & planning
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Journal of marketing
134
Industrial marketing management : the international journal for industrial and high-tech firms
132
Journal of strategic marketing
130
Tourism management : research, policies, practice
130
Journal of travel and tourism marketing
129
Journal of fashion marketing and management
127
Journal of advertising research
126
Journal of Business Research
112
International journal of advertising : the quarterly review of marketing communications
110
The IUP journal of brand management : IJBRM
109
Journal of the Academy of Marketing Science
108
Marketing Intelligence & Planning
108
Marketing letters : a journal of research in marketing
107
Springer eBook Collection
106
Journal of international consumer marketing
105
Innovatives Markenmanagement
97
Journal of promotion management : JPM
97
The journal of consumer marketing
97
Journal of consumer research : JCR ; an interdisciplinary bimonthly
96
Research
96
Cogent business & management
93
International journal of advertising : the review of marketing communications
89
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ECONIS (ZBW)
97
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1
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10
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97
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date (oldest first)
1
Egocentric improvement evaluations : change in the self as an anchor for
brand
improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
2
Neural profiling of brands : mapping
brand
image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
3
Private label imitation of a national
brand
: implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
Saved in:
4
Does "liking" lead to loving? : the impact of joining a
brand
’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
5
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
6
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
7
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
8
What's in a
brand
name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin
;
Dev, Chekitan S.
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
Saved in:
9
Halo (spillover) effects in social media : do product recalls of one
brand
hurt or help rival brands?
Borah, Abhishek
;
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011485245
Saved in:
10
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
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