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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~subject:"Consumer behaviour"
~subject:"Pharmaceutical industry"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Pharmaceutical industry
Marketing management
46
Marketingmanagement
46
Konsumentenverhalten
12
Pharmaindustrie
11
USA
10
United States
10
Arzneimittel
5
Firm performance
5
Pharmaceuticals
5
Unternehmenserfolg
5
Advertising effects
3
Beziehungsmarketing
3
Brand management
3
Innovation
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Internet marketing
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Markenführung
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Market segmentation
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Marktsegmentierung
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Online-Marketing
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Relationship marketing
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Werbewirkung
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Advertising
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Brand image
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Decision theory
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Generic drugs
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Generika
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Ghana
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Marketing
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Aufsatz in Zeitschrift
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Alhouti, Sarah
1
Babakus, Emin
1
Banerjee, Saikat
1
Barbro, Patrick A.
1
Barei, Fereshteh
1
Besharat, Ali
1
Bhangale, Vijay
1
Brown McCabe, Deborah
1
Butler, Timothy D.
1
Chatterjee, Rabikar
1
Chressanthis, George A.
1
Coley, Linda Silver
1
Cooper, Martha C.
1
Curran, James M.
1
D'Souza, Giles
1
Dash, Sampada Kumar
1
Davis, Joel J.
1
Eastman, Jacqueline K.
1
Eisenstein, Eric M.
1
Findley Musgrove, Carolyn
1
Georgi, Christina C.
1
Griffin, Mitch
1
Healy, Brian C.
1
Hendrix, Philip E.
1
Howley, Michael J.
1
Hulland, John
1
Iyer, Rajesh
1
Karayanni, Despina A.
1
Kastner, Adelaide
1
Khandelwal, Sushant
1
Kvesic, Dennis Z.
1
Le Pen, Claude
1
Liao-Troth, Sara
1
Little, Joseph P.
1
Mahmoud, Mohammed A.
1
Mathias, Ashwin
1
McCabe, Jim
1
Mentzer, John T.
1
Morgan, Felicia N.
1
Nejad, Mohammad G.
1
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Journal of marketing theory and practice
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Journal of business research : JBR
70
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
26
The journal of product & brand management
26
Journal of marketing management : MM
25
European journal of marketing : EJM
24
Journal of the Academy of Marketing Science
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of strategic marketing
19
Psychology & marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Marketing intelligence & planning
18
The journal of consumer marketing
18
The journal of business & industrial marketing
17
Business horizons
16
International journal of advertising : the review of marketing communications
14
International journal of internet marketing and advertising : IJIMA
13
Journal of marketing research : JMR
13
Cogent business & management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
9
Journal of food products marketing
9
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ECONIS (ZBW)
22
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1
The effects of changing attribute composition on judgments about multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010484118
Saved in:
2
Consumer reactions to retailer’s religious affiliation : roles of belief congruence, religiosity, and cue strength
Alhouti, Sarah
;
Findley Musgrove, Carolyn
;
Butler, …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10010484120
Saved in:
3
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
4
The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Liao-Troth, Sara
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
Saved in:
5
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
Saved in:
6
The loyalty continuum : differentiating between stages of loyalty development
Curran, James M.
;
Healy, Brian C.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 367-383
Persistent link: https://www.econbiz.de/10010510253
Saved in:
7
Refocusing on R&D model or redefining marketing strategy? : Anticipating sustainability for generic pharmaceutical industry
Barei, Fereshteh
;
Le Pen, Claude
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 81-90
Persistent link: https://www.econbiz.de/10010517757
Saved in:
8
Influentials and influence mechanisms in new product diffusion : an integrative review
Nejad, Mohammad G.
;
Sherrell, Daniel L.
;
Babakus, Emin
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010357866
Saved in:
9
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
10
Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew
;
Hulland, John
;
Chatterjee, Rabikar
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010346484
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