Influentials and influence mechanisms in new product diffusion : an integrative review
Year of publication: |
2014
|
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Authors: | Nejad, Mohammad G. ; Sherrell, Daniel L. ; Babakus, Emin |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 2, p. 185-207
|
Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion |
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