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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~subject:"Pharmaceutical industry"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Pharmaceutical industry
Marketing management
115
Marketingmanagement
115
Konsumentenverhalten
28
Marketing
18
Firm performance
13
USA
13
United States
13
Unternehmenserfolg
13
KMU
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SME
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Brand management
11
Markenführung
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Beziehungsmarketing
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Internet marketing
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Online-Marketing
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Relationship marketing
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Market research
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Marktforschung
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Marketing strategy
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New product development
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Produktentwicklung
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Social Web
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Social web
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Brand image
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Internationales Marketing
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Aufsatz in Zeitschrift
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Adam, Stewart
1
Alhouti, Sarah
1
Andrea Gudmundsdóttir
1
Arasli, Hüseyin
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1
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1
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Journal of marketing theory and practice
Marketing intelligence & planning
Journal of business research : JBR
70
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
26
The journal of product & brand management
26
Journal of marketing management : MM
25
European journal of marketing : EJM
24
Journal of the Academy of Marketing Science
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of strategic marketing
19
Psychology & marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
The journal of consumer marketing
18
The journal of business & industrial marketing
17
Business horizons
16
International journal of advertising : the review of marketing communications
14
International journal of internet marketing and advertising : IJIMA
13
Journal of marketing research : JMR
13
Cogent business & management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of wine business research : IJWBR
10
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
9
Journal of food products marketing
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ECONIS (ZBW)
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1
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
3
How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing
Melnychuk, Hanna-Anastasiia
;
Arasli, Hüseyin
;
Nevzat, …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 393-417
Persistent link: https://www.econbiz.de/10015056874
Saved in:
4
The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation
Zhang, Jiemei
;
Tang, Bingxin
;
Lyu, Bei
;
Song, Zhaoran
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 771-789
Persistent link: https://www.econbiz.de/10015056906
Saved in:
5
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
6
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
7
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
8
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
Saved in:
9
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
10
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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