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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"B-to-B-Marketing"
~subject:"United States"
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B-to-B-Marketing
United States
Brand management
88
Markenführung
88
Consumer behaviour
60
Konsumentenverhalten
60
Brand image
50
Markenimage
50
Brand
36
Markenartikel
36
Business-to-business marketing
16
Advertising effects
13
Werbewirkung
13
Beziehungsmarketing
11
Relationship marketing
11
USA
11
Emotion
9
Brand loyalty
6
Branding
6
Confidence
6
Einzelhandel
6
Marketing management
6
Marketingmanagement
6
Perception
6
Retail trade
6
Social Web
6
Social web
6
Vertrauen
6
Wahrnehmung
6
Advertising
5
Luxury goods
5
Luxusgüter
5
Werbung
5
Advertising music
4
Brand extension
4
Brand name
4
Experiment
4
Handelsmarke
4
Markentransfer
4
Markentreue
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24
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English
24
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Griffin, Abbie
2
Lilien, Gary L.
2
Ajjan, Haya
1
Andrews, Martha C.
1
Badrinarayanan, Vishag
1
Baker, Thomas L.
1
Barry, James M.
1
Bayus, Barry L.
1
Biong, Harald
1
Bowman, Douglas
1
Boyt, Thomas E.
1
Brashear-Alejandro, Thomas
1
Brown, James R.
1
Bun, Maurice J. G.
1
Bush, Alan J.
1
Carpenter, Thomas P.
1
Ding, Min
1
Donthu, Naveen
1
Gibbs, Richard
1
Girard, Tulay
1
Gironda, John
1
Giunipero, larry
1
Granot, Elad
1
Grewal, Rajdeep
1
Gulsoy, Tanses
1
Hair, Joseph F.
1
Hall, Kristina K. Lindsey
1
Heere, Bob
1
Hunt, Tammy G.
1
Ishida, Chiharu
1
Jap, Sandy D.
1
Jensen, Thomas D.
1
Jordan, Jeremy S.
1
Josephson, Brett W.
1
Kang, Bohyeon
1
Kellaris, James J.
1
Ko, Yong Jae
1
Kouril, Michal
1
Kowalczyk, Christine M.
1
Laverie, Debra A.
1
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Published in...
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Journal of marketing theory and practice
Marketing letters : a journal of research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
613
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
110
SpringerLink / Bücher
74
Handbook of business-to-business marketing
35
Journal of marketing
34
The journal of brand management : an international journal
34
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
The journal of product & brand management
25
Harvard-Business-Manager : das Wissen der Besten
24
Research
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Harvard business review : HBR
21
European journal of marketing : EJM
20
Gabler Edition Wissenschaft
20
Journal of the Academy of Marketing Science
20
The journal of personal selling & sales management : JPSSM
19
Marketing intelligence & planning
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Journal of marketing management : MM
16
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Journal of strategic marketing
15
Europäische Hochschulschriften / 5
14
Journal of customer behaviour
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Springer eBook Collection / Business and Economics
14
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of advertising research
12
Journal of business market management : JBM
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business horizons
11
Business-to-Business-Marketing
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
11
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ECONIS (ZBW)
24
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1
The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald
;
Silkoset, Ragnhild
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
Saved in:
2
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
3
A dyadic examination of inspirational factors driving B2B social media influence
Barry, James M.
;
Gironda, John
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011884509
Saved in:
4
The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag
;
Laverie, Debra A.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10009729469
Saved in:
5
Consumer-based brand equity of a private-label brand : measuring and examining determinants
Girard, Tulay
;
Trapp, Paul
;
Pinar, Musa
;
Gulsoy, Tanses
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011654467
Saved in:
6
The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
7
Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?
Matthews, Lucy M.
;
Zablah, Alex R.
;
Hair, Joseph F.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011532818
Saved in:
8
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
9
Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance
Rodriguez, Michael
;
Ajjan, Haya
;
Peterson, Robert M.
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10011532976
Saved in:
10
The moderating role of celebrity worship on attitudes toward celebrity brand extensions
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009777316
Saved in:
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