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~isPartOf:"Journal of marketing theory and practice"
~source:"econis"
~subject:"Behaviour"
~subject:"Fragebogen"
~subject:"USA"
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Journal of marketing theory and practice
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Effect of topic sensitivity on online survey panelists' motivation and data quality
Roster, Catherine A.
;
Albaum, Gerald S.
;
Smith, Scott M.
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011654477
Saved in:
2
Topic sensitivity and Internet survey design : a cross-cultural/national study
Roster, Catherine A.
;
Albaum, Gerald S.
;
Smith, Scott M.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10010346478
Saved in:
3
Consumer preferences for assimilative versus aspirational models in marketing communications : the role of product class, individual difference, and mood state
Nichols, Bridget Satinover
;
Schumann, David W.
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009688910
Saved in:
4
Designing web surveys in marketing research : does use of forced answering affect completion rates?
Albaum, Gerald S.
;
Roster, Catherine A.
;
Wiley, James
; …
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 285-293
Persistent link: https://www.econbiz.de/10003997687
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