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~isPartOf:"Journal of marketing theory and practice"
~subject:"B-to-B-Marketing"
~type_genre:"Article in journal"
~type_genre:"Ratgeber"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Business-to-business marketing"
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B-to-B-Marketing
Business-to-business marketing
11
Brand management
2
Consumer goods industry
2
Customer retention
2
Einzelhandel
2
Konsumgüterindustrie
2
Kundenbindung
2
Markenführung
2
Retail trade
2
Social Web
2
Social web
2
USA
2
United States
2
Arbeitsleistung
1
Außendienst
1
Betriebsklima
1
Beziehungsmarketing
1
Classification
1
Confidence
1
Consumer behaviour
1
Dienstleistung
1
E-procurement
1
Elektronische Beschaffung
1
Erfolgsfaktor
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Field sales force
1
Industrie
1
Innovation adoption
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Innovationsakzeptanz
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Lieferantenmanagement
1
Lieferkette
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Manufacturing industries
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Marketingmanagement
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Ajjan, Haya
1
Andrews, Martha C.
1
Badrinarayanan, Vishag
1
Baker, Thomas L.
1
Barry, James M.
1
Biong, Harald
1
Brown, James R.
1
Bush, Alan J.
1
Donthu, Naveen
1
Gironda, John
1
Giunipero, larry
1
Hair, Joseph F.
1
Hall, Kristina K. Lindsey
1
Hunt, Tammy G.
1
Ishida, Chiharu
1
Kang, Bohyeon
1
Laverie, Debra A.
1
Marshall, Greg W.
1
Matthews, Lucy M.
1
Moncrief, William C.
1
Oh, Sejo
1
Parvatiyar, Atul
1
Peterson, Robert M.
1
Poddar, Amit
1
Ramirez, Edward
1
Rapp, Adam A.
1
Rodriguez, Michael
1
Shannahan, Kirby L. J.
1
Shannahan, Rachelle J.
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Silkoset, Ragnhild
1
Sivadas, Eugene
1
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Journal of marketing theory and practice
Industrial marketing management : the international journal for industrial and high-tech firms
609
The journal of business & industrial marketing
233
Journal of business-to-business marketing
126
Journal of business research : JBR
99
Journal of marketing
32
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of services marketing
9
Business horizons
8
Management decision : MD
8
International journal of procurement management
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
6
Die Betriebswirtschaft : DBW
6
Electronic markets : the international journal on networked business
6
European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing research
6
Journal of service research
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of services and operations management
5
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ECONIS (ZBW)
11
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11
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1
A dyadic examination of inspirational factors driving B2B social media influence
Barry, James M.
;
Gironda, John
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011884509
Saved in:
2
The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
3
Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?
Matthews, Lucy M.
;
Zablah, Alex R.
;
Hair, Joseph F.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011532818
Saved in:
4
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
5
Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance
Rodriguez, Michael
;
Ajjan, Haya
;
Peterson, Robert M.
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10011532976
Saved in:
6
The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald
;
Silkoset, Ragnhild
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
Saved in:
7
A taxonomy of monitoring in business-to-business relationships
Ishida, Chiharu
;
Brown, James R.
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 123-139
Persistent link: https://www.econbiz.de/10009777327
Saved in:
8
Beyond relationship quality : examining relationship management effectiveness
Kang, Bohyeon
;
Oh, Sejo
;
Sivadas, Eugene
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 273-287
Persistent link: https://www.econbiz.de/10009787445
Saved in:
9
The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag
;
Laverie, Debra A.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10009729469
Saved in:
10
Drivers of trade promotion receptiveness : the role of relationship and trade promotion satisfaction
Poddar, Amit
;
Donthu, Naveen
;
Parvatiyar, Atul
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10009729472
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