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~isPartOf:"Journal of marketing theory and practice"
~subject:"Befragung"
~subject:"Consumer behaviour"
~subject:"Pharmaceutical industry"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Befragung
Consumer behaviour
Pharmaceutical industry
Marketing management
28
Marketingmanagement
28
Konsumentenverhalten
11
USA
7
United States
7
Brand management
3
Firm performance
3
Markenführung
3
Unternehmenserfolg
3
Advertising effects
2
Beziehungsmarketing
2
Brand image
2
Decision theory
2
Entscheidungstheorie
2
Longitudinal analysis
2
Längsschnittanalyse
2
Markenimage
2
Market share
2
Marktanteil
2
Measurement
2
Messung
2
New product development
2
Performance measurement
2
Performance-Messung
2
Personality psychology
2
Persönlichkeitspsychologie
2
Pharmaindustrie
2
Produktentwicklung
2
Relationship marketing
2
Werbewirkung
2
Advertising
1
Age group
1
Agriculture
1
Altersgruppe
1
Australia
1
Australien
1
B-to-B-Marketing
1
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Type of publication
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Article
13
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
13
Language
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English
13
Author
All
Alhouti, Sarah
1
Babakus, Emin
1
Besharat, Ali
1
Brown McCabe, Deborah
1
Butler, Timothy D.
1
Chatterjee, Rabikar
1
Coley, Linda Silver
1
Cooper, Martha C.
1
Curran, James M.
1
D'Souza, Giles
1
Eastman, Jacqueline K.
1
Findley Musgrove, Carolyn
1
Griffin, Mitch
1
Healy, Brian C.
1
Hendrix, Philip E.
1
Howley, Michael J.
1
Hulland, John
1
Iyer, Rajesh
1
Jaju, Anupam
1
Kwak, Hyokjin
1
Liao-Troth, Sara
1
Little, Joseph P.
1
McCabe, Jim
1
Mentzer, John T.
1
Morgan, Felicia N.
1
Nejad, Mohammad G.
1
Ozcan, Timucin
1
Puzakova, Marina
1
Rocereto, Joseph F.
1
Sarkees, Matthew
1
Sett, Rahul Kumar
1
Sheinin, Daniel A.
1
Sherrell, Daniel L.
1
Sheth, Jagdish N.
1
Singh, Nitish
1
Solomon, Michael R.
1
Steward, Michelle D.
1
Varki, Sajeev
1
Williams, Donnie F.
1
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Published in...
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Journal of marketing theory and practice
Journal of business research : JBR
71
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
26
Journal of marketing management : MM
26
The journal of product & brand management
26
European journal of marketing : EJM
24
Journal of the Academy of Marketing Science
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of strategic marketing
19
Psychology & marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Marketing intelligence & planning
18
The journal of consumer marketing
18
The journal of business & industrial marketing
17
Business horizons
16
International journal of advertising : the review of marketing communications
14
International journal of internet marketing and advertising : IJIMA
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing research : JMR
13
Cogent business & management
12
International journal of retail & distribution management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of wine business research : IJWBR
10
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
9
Journal of food products marketing
9
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ECONIS (ZBW)
13
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13
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1
The effects of changing attribute composition on judgments about multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010484118
Saved in:
2
Consumer reactions to retailer’s religious affiliation : roles of belief congruence, religiosity, and cue strength
Alhouti, Sarah
;
Findley Musgrove, Carolyn
;
Butler, …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10010484120
Saved in:
3
The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Liao-Troth, Sara
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
Saved in:
4
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
Saved in:
5
The loyalty continuum : differentiating between stages of loyalty development
Curran, James M.
;
Healy, Brian C.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 367-383
Persistent link: https://www.econbiz.de/10010510253
Saved in:
6
Influentials and influence mechanisms in new product diffusion : an integrative review
Nejad, Mohammad G.
;
Sherrell, Daniel L.
;
Babakus, Emin
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010357866
Saved in:
7
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
8
Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew
;
Hulland, John
;
Chatterjee, Rabikar
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010346484
Saved in:
9
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Saved in:
10
A product and a price bundle in an efficient choice set : how do choice framing and goal orientation influence preferences?
Sett, Rahul Kumar
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 285-298
Persistent link: https://www.econbiz.de/10010392223
Saved in:
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