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~isPartOf:"Journal of marketing theory and practice"
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Solomon, Michael R.
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2
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Journal of marketing theory and practice
Journal of business research : JBR
953
Journal of retailing and consumer services
790
SpringerLink / Bücher
584
Technological forecasting & social change : an international journal
536
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
403
NBER working paper series
391
Electronic commerce research
360
Information systems research : ISR
334
Management science : journal of the Institute for Operations Research and the Management Sciences
331
Online Information Review
329
International journal of business information systems : IJBIS
326
Springer eBook Collection
316
International journal of internet marketing and advertising : IJIMA
309
Working paper / National Bureau of Economic Research, Inc.
297
Journal of internet commerce
269
NBER Working Paper
259
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
245
International journal of hospitality management
244
Journal of management information systems : JMIS
239
Information systems and e-business management : ISeB
233
International journal of electronic marketing and retailing : IJEMR
231
Tourism management : research, policies, practice
231
Industrial marketing management : the international journal for industrial and high-tech firms
229
CESifo working papers
217
International journal of e-business research : an official publication of the Information Resources Management Association
204
Psychology & marketing
201
Electronic commerce research and applications
200
Finance research letters
199
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
198
European journal of operational research : EJOR
196
Journal of electronic commerce research : JECR
196
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
International journal of production research
186
International journal of production economics
181
Journal of advertising research
180
Information economics and policy : IEP
173
Premier reference source
171
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ECONIS (ZBW)
55
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1
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55
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1
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
2
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
3
Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Tuten, Tracy L.
;
Mintu-Wimsatt, Alma
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011884464
Saved in:
4
Capturing and co-creating student experiences in social media : a social identity theory perspective
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 55-71
Persistent link: https://www.econbiz.de/10011884475
Saved in:
5
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
6
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
Saved in:
7
Marketing leaders and social media : blending personal and professional identities
Sihi, Debika
;
Lawson, Kara
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011884473
Saved in:
8
Humor effectiveness in social video engagement
Barry, James M.
;
Graça, Sandra S.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10011884515
Saved in:
9
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
10
Social selling : a comparison of social media usage across process stage, markets, and sales job functions
Moore, Jesse N.
;
Raymond, Mary Anne
;
Hopkins, Christopher D.
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010484124
Saved in:
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