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~isPartOf:"Journal of marketing theory and practice"
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Psychology of advertising
9
Werbepsychologie
9
Advertising effects
4
Werbewirkung
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand image
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
USA
2
United States
2
2010-2011
1
Advertising planning
1
Automotive industry
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Confidence
1
Consumer motivation
1
Corporate reputation
1
Customer integration
1
Disease
1
Einkaufsverhalten
1
Emotional branding
1
Emotionale Werbung
1
Fernsehwerbung
1
Firmenimage
1
Girls
1
Hispanics
1
Hispano-Amerikaner
1
Innovation adoption
1
Innovationsakzeptanz
1
Kaufmotiv
1
Kfz-Industrie
1
Krankheit
1
Kundenintegration
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Ladengeschäft
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Markenführung
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Marketing theory
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English
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Beatty, Sharon E.
1
Bose, Mousumi
1
Coolsen, Michael K.
1
Feuchtl, Silvia
1
Flint, Daniel J.
1
Franke, George R.
1
Gardner, Meryl P.
1
Givan, Alexa M.
1
Joint, Elizabeth
1
Kamleitner, Bernadette
1
Kemp, Elyria
1
Krautz, Carolin
1
Lee-Wingate, Sooyeon Nikki
1
Min, Kyeong Sam
1
Moon, Jae Yun
1
Munch, James M.
1
Nguyen, Hieu P.
1
Peterson, Robert A.
1
Quesenberry, Keith A.
1
Reynolds, Kristy E.
1
Spaid, Brian I.
1
Villarreal, Ricardo
1
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Journal of marketing theory and practice
Journal of economic psychology : research in economic psychology and behavioral economics
75
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
SpringerLink / Bücher
32
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The Cambridge handbook of psychology and economic behaviour
20
Springer eBook Collection
19
The journal of socio-economics
19
Europäische Hochschulschriften / 5
18
International journal of advertising : the review of marketing communications
18
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of marketing research : JMR
13
Journal of economic literature
12
Marketing : ZFP ; journal of research and management
12
Discussion paper / Centre for Economic Policy Research
11
Konsum und Verhalten
11
Edward Elgar E-Book Archive
10
Research
10
Journal of economic behavior & organization : JEBO
9
NBER working paper series
9
Working paper / Institute for Empirical Research in Economics, University of Zürich
9
Advances in Austrian economics
8
Faculty & research / Insead : working paper series
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing communications
8
Lehrbuch
8
NBER Working Paper
8
The economic journal : the journal of the Royal Economic Society
8
Working paper / National Bureau of Economic Research, Inc.
8
A research agenda for economic psychology
7
Berichte aus der Betriebswirtschaft
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Discussion paper series / IZA
7
Public personnel management
7
Selling modernity : advertising in twentieth-century Germany
7
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ECONIS (ZBW)
9
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1
A cross-cultural study of collective brand perceptions within the brand equity framework
Krautz, Carolin
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10011738271
Saved in:
2
"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette
;
Feuchtl, Silvia
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
Saved in:
3
Selling hope : the role of affect-laden health care advertising in consumer decision making
Kemp, Elyria
;
Min, Kyeong Sam
;
Joint, Elizabeth
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 434-454
Persistent link: https://www.econbiz.de/10011340220
Saved in:
4
Social store identity and adolescent females' store attitudes and behaviors
Beatty, Sharon E.
;
Givan, Alexa M.
;
Franke, George R.
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 38-56
Persistent link: https://www.econbiz.de/10010484122
Saved in:
5
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
6
The influence of mortality focus on guilt advertising effectiveness
Lee-Wingate, Sooyeon Nikki
;
Moon, Jae Yun
;
Bose, Mousumi
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010346477
Saved in:
7
The meaning of shopping experiences augmented by mobile Internet devices
Spaid, Brian I.
;
Flint, Daniel J.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10010346479
Saved in:
8
Does repeated ad exposure impair or facilitate recall of ads with similar affective valence? : an exploratory study
Nguyen, Hieu P.
;
Munch, James M.
;
Gardner, Meryl P.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10010346483
Saved in:
9
The concept and marketing implications of Hispanicness
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
Saved in:
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