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~isPartOf:"Journal of marketing theory and practice"
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Advertising effects
19
Werbewirkung
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USA
5
United States
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Psychology of advertising
4
Werbepsychologie
4
Advertising planning
3
Consumer behaviour
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Humor
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Marketingmanagement
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Personality psychology
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Virales Marketing
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2010-2011
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Angst
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Cause-Related Marketing
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Cause-related marketing
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Celebrity endorsement
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Celebrity-Werbung
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Consumer motivation
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Ghosh Chowdhury, Tilottama
2
Micu, Camelia C.
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Aggarwal, Praveen
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Alhouti, Sarah
1
Barry, James M.
1
Besharat, Ali
1
Blodgett, Jeffrey G.
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Bose, Mousumi
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Branchik, Blaine J.
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Bruce, Margaret
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Butler, Timothy D.
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Cha, Taihoon
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Coolsen, Michael K.
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Cort, Kathryn T.
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Coulter, Robin A.
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D'Souza, Giles
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Edmondson, Diane R.
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Feuchtl, Silvia
1
Findley Musgrove, Carolyn
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Gardner, Meryl P.
1
Graça, Sandra S.
1
Gupta, Seema
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Hamilton, Mitchell L.
1
Helgeson, James G.
1
Jun, Sung-youl
1
Kamleitner, Bernadette
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Lafferty, Barbara A.
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Leak, Roland L.
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Lee-Wingate, Sooyeon Nikki
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Loroz, Peggy Sue
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Maity, Moutusy
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Moon, Jae Yun
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Munch, James M.
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Niculescu, Mihai
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Nkonge, Japhet
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Quesenberry, Keith A.
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Sabri, Ouidade
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Solomon, Michael R.
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Stone, George W.
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Journal of marketing theory and practice
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
188
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
19
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1
Humor effectiveness in social video engagement
Barry, James M.
;
Graça, Sandra S.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10011884515
Saved in:
2
Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
Saved in:
3
I know what I like, I like what I know : how breadth of brand experience and cognitive effort influence brand switching
Woodham, Omar P.
;
Hamilton, Mitchell L.
;
Leak, Roland L.
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011702415
Saved in:
4
Mediating effect of loyalty program membership on the relationship between advertising effectiveness and brand loyalty
Maity, Moutusy
;
Gupta, Seema
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 462-481
Persistent link: https://www.econbiz.de/10011600577
Saved in:
5
A bilingual's perspective on polysemous and single meaning slogan
Zúñiga, Miguel A.
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 482-495
Persistent link: https://www.econbiz.de/10011600631
Saved in:
6
"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette
;
Feuchtl, Silvia
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
Saved in:
7
Consumer reactions to retailer’s religious affiliation : roles of belief congruence, religiosity, and cue strength
Alhouti, Sarah
;
Findley Musgrove, Carolyn
;
Butler, …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10010484120
Saved in:
8
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
9
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
Saved in:
10
The influence of mortality focus on guilt advertising effectiveness
Lee-Wingate, Sooyeon Nikki
;
Moon, Jae Yun
;
Bose, Mousumi
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010346477
Saved in:
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