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~isPartOf:"Journal of marketing theory and practice"
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Consumer behaviour
111
Konsumentenverhalten
111
USA
78
United States
78
Marketing management
28
Marketingmanagement
28
Personality psychology
28
Persönlichkeitspsychologie
28
Salespeople
25
Verkaufspersonal
25
Beziehungsmarketing
23
Relationship marketing
23
Customer satisfaction
20
Einzelhandel
20
Kundenzufriedenheit
20
Retail trade
20
Social Web
20
Social web
20
Advertising effects
19
Werbewirkung
19
Brand management
18
Markenführung
18
Brand image
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Markenimage
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Kaufentscheidung
13
New product development
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Produktentwicklung
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Structural equation model
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Strukturgleichungsmodell
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Internet marketing
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Marketing theory
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Online-Marketing
12
Sales behaviour
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Verkaufsverhalten
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Viral marketing
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Beatty, Sharon E.
11
Solomon, Michael R.
11
Rutherford, Brian N.
9
Sheth, Jagdish N.
9
Donthu, Naveen
8
Arnold, Todd J.
7
Barnes, Donald C.
7
Fu, Frank Q.
7
Hair, Joseph F.
7
Ramirez, Edward
7
Reynolds, Kristy E.
7
Schumann, David W.
7
Franke, George R.
6
Landry, Timothy D.
6
Sarstedt, Marko
6
Crosno, Jody L.
5
Karande, Kiran
5
Aggarwal, Praveen
4
Anitsal, Ismet
4
Ashley, Christy
4
Baker, Thomas L.
4
Boles, James S.
4
Briggs, Elten
4
Brown, James R.
4
Carrillat, François A.
4
Chaudhuri, Arjun
4
Collier, Joel E.
4
Das, Neel
4
Deitz, George D.
4
Flight, Richard L.
4
Goldsmith, Ronald E.
4
Huang, Lei
4
Hyman, Michael R.
4
Kerr, Anthony H.
4
Ligas, Mark
4
Lueg, Jason E.
4
McQuitty, Shaun
4
Micu, Camelia C.
4
Nakamoto, Kent
4
Nakata, Cheryl
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Journal of marketing theory and practice
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,836
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,192
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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ECONIS (ZBW)
317
OLC EcoSci
164
Showing
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481
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51
Stock market and network influence on alliance formation : evidence from the biopharmaceutical industry
Mani, Sudha
;
Kothandaraman, Prabakar
;
Kashyap, Rajiv
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10011654481
Saved in:
52
What you ask changes what I pay : framing effects in pay what you want pricing
Cui, Annie Peng
;
Johnson, Jennifer Wiggins
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 323-339
Persistent link: https://www.econbiz.de/10011771017
Saved in:
53
When is consumer desire driven by difficulty of recall? : the effects of the type of information and time pressure
Huaman-Ramirez, Richard
;
Merunka, Dwight
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011771048
Saved in:
54
A bilingual's perspective on polysemous and single meaning slogan
Zúñiga, Miguel A.
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 482-495
Persistent link: https://www.econbiz.de/10011600631
Saved in:
55
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
56
The collateral damage of C2C communications on social networking sites : the moderating role of firm responsiveness and perceived fairness
Adjei, Mavis T.
;
Nowlin, Edward L.
;
Ang, Tyson
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10011489607
Saved in:
57
Consumer ethics of adolescents
Flurry, Laura A.
;
Swimberghe, Krist
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011450460
Saved in:
58
Consumer participation in self-production : the role of control mechanisms, convenience orientation, and moral obligation
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 209-223
Persistent link: https://www.econbiz.de/10011489613
Saved in:
59
Consumer responses to bonus pack and product enlargement claims
Carlson, Jay P.
;
Weathers, Danny
;
Swain, Scott D.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 59-71
Persistent link: https://www.econbiz.de/10011450454
Saved in:
60
Cross-buying after product failure recovery? : depends on how you feel about it
Umashankar, Nita
;
Srinivasan, Raji
;
Parker, Jeffrey R.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011450442
Saved in:
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