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~isPartOf:"Journal of marketing theory and practice"
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Consumer behaviour
111
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111
USA
78
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78
Marketing management
28
Marketingmanagement
28
Personality psychology
28
Persönlichkeitspsychologie
28
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25
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25
Beziehungsmarketing
23
Relationship marketing
23
Customer satisfaction
20
Einzelhandel
20
Kundenzufriedenheit
20
Retail trade
20
Social Web
20
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20
Advertising effects
19
Werbewirkung
19
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18
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Internet marketing
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Beatty, Sharon E.
11
Solomon, Michael R.
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9
Sheth, Jagdish N.
9
Donthu, Naveen
8
Arnold, Todd J.
7
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Fu, Frank Q.
7
Hair, Joseph F.
7
Ramirez, Edward
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7
Schumann, David W.
7
Franke, George R.
6
Landry, Timothy D.
6
Sarstedt, Marko
6
Crosno, Jody L.
5
Karande, Kiran
5
Aggarwal, Praveen
4
Anitsal, Ismet
4
Ashley, Christy
4
Baker, Thomas L.
4
Boles, James S.
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4
Brown, James R.
4
Carrillat, François A.
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Das, Neel
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Deitz, George D.
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Ligas, Mark
4
Lueg, Jason E.
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McQuitty, Shaun
4
Micu, Camelia C.
4
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4
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Journal of marketing theory and practice
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,836
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,192
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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ECONIS (ZBW)
317
OLC EcoSci
164
Showing
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481
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71
Mediating effect of loyalty program membership on the relationship between advertising effectiveness and brand loyalty
Maity, Moutusy
;
Gupta, Seema
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 462-481
Persistent link: https://www.econbiz.de/10011600577
Saved in:
72
Mere exposure as a signal : company objectives and research propositions
Scott, Kristin A.
;
Whire, Margaret A.
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011600559
Saved in:
73
A multi-method exploration of the relationship between knowledge and risk : the impact on millennials’ retirement investment decisions
Larson, Lindsay R. L.
;
Eastman, Jacqueline K.
;
Bock, Dora E.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10011450459
Saved in:
74
On the dysfunctional consequences of salesperson exhaustion
Darrat, Mahmoud
;
Atinc, Guclu
;
Babin, Barry J.
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10011489686
Saved in:
75
Positive psychology in sales : integrating psychological capital
Friend, Scott B.
;
Johnson, Jeff S.
;
Luthans, Fred
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 306-327
Persistent link: https://www.econbiz.de/10011532829
Saved in:
76
Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance
Rodriguez, Michael
;
Ajjan, Haya
;
Peterson, Robert M.
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10011532976
Saved in:
77
Special issue on connecting theory and practice in selling and sales management
Flaherty, Karen E.
(
ed.
);
Gassenheimer, Jule B.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011532993
Saved in:
78
A strategic choice theory taxonomy of retailers’ strategic orientations
Tokman, Mert
;
Richey, Robert Glenn <Jr.>
;
Deitz, George D.
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 186-208
Persistent link: https://www.econbiz.de/10011489609
Saved in:
79
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
80
Tipping the purchase with external cues : influencing the behaviors of ambivalent consumers with contextual primes
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 442-461
Persistent link: https://www.econbiz.de/10011600570
Saved in:
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