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~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Game theory"
~subject:"Kinder"
~subject:"Konsumentenverhalten"
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Journal of marketing theory and practice : JMTP
Journal of business research : JBR
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Female-friend gift-card giving
Gillison, Stephanie T.
;
Beatty, Sharon E.
;
Reynolds, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10013358799
Saved in:
2
After-service gifts : evaluating how presence, context and value impact customer satisfaction and customer delight
Barnes, Donald C.
;
Krämer, Tobias
;
Gouthier, Matthias
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10012607658
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