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~isPartOf:"Journal of media business studies"
~subject:"Media industries"
~subject:"Ressourcenorientierter Ansatz"
~subject:"Sector development"
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Media industries
Ressourcenorientierter Ansatz
Sector development
Magazine publishing
4
Zeitschriftenverlag
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Structural equation model
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2007-2008
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Knuth, Ingo
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Journal of media business studies
Les études de La Documentation Française
2
AEI studies
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Betriebswirtschaftliche Studien Marketing, Organisation, Rechnungslegung
1
Buchhandel der Zukunft : aus der Wissenschaft für die Praxis
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Gabler Edition Wissenschaft / Schriften zum europäischen Management
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Hamburger Forum Medienökonomie : HFM
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Journal of business research : JBR
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Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Schriften zum europäischen Management
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ECONIS (ZBW)
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Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
2
Mergers & competition, magazine research, and old media meeting new
Gustafsson, Karl Erik
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009579453
Saved in:
3
Marketing competencies of publishers and ad sales success : an empirical analysis
Wirtz, Bernd W.
;
Pelz, Richard
;
Ullrich, Sebastian
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 23-46
Persistent link: https://www.econbiz.de/10009579037
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