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~isPartOf:"Journal of media business studies"
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Internet marketing
4
Online-Marketing
4
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4
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4
Beziehungsmarketing
2
Consumer behaviour
2
Content Management
2
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2
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Wang, Rang
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Rossner, Alexander
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Shin, Jieun
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Telkmann, Verena
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Won, Jungyun
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Journal of media business studies
International journal of internet marketing and advertising : IJIMA
6
Online Information Review
6
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Ilmenau Economics Discussion Papers
4
Internet Policy Review
4
Journal of Documentation
4
Journal of promotion management : innovations in planning and applied research
4
Cogent Business & Management
3
Cogent business & management
3
Consumer Behavior in Tourism and Hospitality
2
Finance research letters
2
Geheimnisse des Erfolgs
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
Internet policy review : journal on internet regulation
2
Journal of Applied Leadership and Management
2
Journal of hospitality marketing & management
2
Journal of internet commerce
2
Journal of retailing and consumer services
2
Marketing theory
2
SpringerLink / Bücher
2
Strategic Direction
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
22nd Biennial Conference of the International Telecommunications Society (ITS): "Beyond the Boundaries: Challenges for Business, Policy and Society", Seoul, Korea, 24th-27th June, 2018
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in social networking and online communities (ASNOC) book series
1
Arts and the Market
1
Arts and the market
1
Arts and the market : AAM
1
Asian international studies review
1
Aslib Proceedings
1
Australasian marketing journal
1
Beiträge zur Jahrestagung des Vereins für Socialpolitik 2019: 30 Jahre Mauerfall - Demokratie und Marktwirtschaft - Session: Empirical Industrial Organisation I
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Business Horizons
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ECONIS (ZBW)
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1
Transparency management of content creators on social media : motivation, tenure, and status
Lee, S. S.
;
Shin, Jieun
;
Won, Jungyun
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 264-283
Persistent link: https://www.econbiz.de/10014319846
Saved in:
2
Content marketing strategy of branded
YouTube
channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
3
Coming to town : importance of agglomeration factors for media cluster development in the German online video industry
Zabel, Christian
;
Pagel, Sven
;
Telkmann, Verena
; …
- In:
Journal of media business studies
17
(
2020
)
2
,
pp. 148-171
Persistent link: https://www.econbiz.de/10012256255
Saved in:
4
Factors affecting
YouTube
influencer marketing credibility : a heuristic-systematic model
Xiao, Min
;
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 188-213
Persistent link: https://www.econbiz.de/10012051035
Saved in:
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