Transparency management of content creators on social media : motivation, tenure, and status
Susanna S. Lee, Jieun Shin and Jungyun Won
| Year of publication: |
2023
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|---|---|
| Authors: | Lee, S. S. ; Shin, Jieun ; Won, Jungyun |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 20.2023, 3, p. 264-283
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| Subject: | automated text analysis | beauty contents | influencers | transparency | user-generated content | YouTube community | Social Web | Social web | Content Management | Content management | Online-Marketing | Internet marketing | Text | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2022.2141531 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319846