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~isPartOf:"Journal of media business studies"
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Search: subject_exact:"Zeitschriftenverlag"
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Magazine publishing
4
Zeitschriftenverlag
4
Print advertising
2
Printwerbung
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Structural equation model
2
Strukturgleichungsmodell
2
2007-2008
1
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Journal of media business studies
Legal and business aspects of the magazine industry 1984
7
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
6
SpringerLink / Bücher
6
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
4
Europäische Hochschulschriften / 5
4
Ilmenauer Schriften zur Betriebswirtschaftslehre
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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JMM : the international journal on media management
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Studies / Evolution of concentration and competition series
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Börsenblatt für den deutschen Buchhandel : Frankfurt am Main und Leipzig
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Collection Etudes / Série Evolution de la concentration et de la concurrence / Commission des Communautés Européennes
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Die Betriebswirtschaft : DBW
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Dokumentation Publikumszeitschriften
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Gabler Research
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Harvard Business School Accounting & Management Unit Case
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Les études de La Documentation Française
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Organization : the critical journal of organization, theory and society
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Springer eBook Collection / Business and Economics
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The journal of media economics
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Thünen-series of applied economic theory : working paper
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UTB / Medien- und Kommunikationswissenschaften, Wirtschaftswissenschaften
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Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
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2006 Business & Economics Society International Conference ; Vol. 1
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
AEI studies
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
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Applied economics letters
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Augsburger Schriften zur Wirtschaftssoziologie
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Betriebswirtschaftliche Studien Marketing, Organisation, Rechnungslegung
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Bis 1986: Annual census of manufactures
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CESifo working papers
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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ECONIS (ZBW)
4
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1
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
2
Magazine publishers embracing new media : exploring their capabilities and decision making logic
Johansson, Anette
;
Ellonen, Hanna-Kaisa
;
Jantunen, Ari
- In:
Journal of media business studies
9
(
2012
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10009579441
Saved in:
3
Mergers & competition, magazine research, and old media meeting new
Gustafsson, Karl Erik
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009579453
Saved in:
4
Marketing competencies of publishers and ad sales success : an empirical analysis
Wirtz, Bernd W.
;
Pelz, Richard
;
Ullrich, Sebastian
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 23-46
Persistent link: https://www.econbiz.de/10009579037
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