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~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bagozzi, Richard P."
~person:"Ko, Yong Jae"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
10
Konsumentenverhalten
10
Brand management
5
Markenführung
5
Brand image
4
Emotion
4
Markenimage
4
Sportmarketing
4
Sports marketing
4
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Personality psychology
3
Persönlichkeitspsychologie
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3
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3
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2
Brand love
2
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2
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2
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brand community
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group perception
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social influence
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Advertising effects
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Bagozzi, Richard P.
Ko, Yong Jae
Funk, Daniel C.
13
Kunkel, Thilo
9
McDonald, Heath
9
Biscaia, Rui
6
Dwyer, Brendan
6
Karg, Adam
6
Katz, Matthew
6
Chang, Yonghwan
5
Delia, Elizabeth B.
5
Doyle, Jason P.
5
Heere, Bob
5
Kim, Yu Kyoum
5
Lock, Daniel
5
Sveinson, Katherine
5
Yoshida, Masayuki
5
Drayer, Joris
4
Inoue, Yuhei
4
Kim, Jungkeun
4
Kwak, Dae Hee
4
Mansfield, Aaron C.
4
Shapiro, Stephen L.
4
Trail, Galen
4
Asada, Akira
3
Baker, Bradley J.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Clarke, Daniel Wade
3
Doherty, Bob
3
Drolet, Aimee
3
Filo, Kevin
3
Fink, Janet S.
3
Lindenmeier, Jörg
3
Melton, E. Nicole
3
O'Reilly, Norm
3
Park, Seong Hee
3
Schmitt, Bernd
3
Soebbing, Brian P.
3
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3
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Journal of nonprofit & public sector marketing
Journal of sport management : the official journal of the North American Society of Sport Management
Marketing letters : a journal of research in marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
4
Journal of business research : JBR
3
Sport management review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research
2
Marketing : journal of research and management
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
Corporate reputation review
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of world business : JWB
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
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ECONIS (ZBW)
10
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1
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10
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10
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date (newest first)
date (oldest first)
1
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
2
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
3
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
4
A hierarchical approach for predicting sport consumption behavior : a personality and needs perspective
Ko, Yong Jae
;
Chang, Yonghwan
;
Jang, Wonseok
;
Sagas, Michael
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 213-228
Persistent link: https://www.econbiz.de/10011734790
Saved in:
5
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
6
Determinants of word-of-mouth influence in sport viewership
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
Saved in:
7
The role of moral emotions and consumer values and traits in the decision to support nonprofits
Xie, Chunyan
;
Bagozzi, Richard P.
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 290-311
Persistent link: https://www.econbiz.de/10010481866
Saved in:
8
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
9
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
10
The influence of relationship quality on sport consumption behaviors : an empirical examination of the relationship quality framework
Kim, Yu Kyoum
;
Trail, Galen
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
25
(
2011
)
6
,
pp. 576-592
Persistent link: https://www.econbiz.de/10009425052
Saved in:
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