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~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"Moderne Methoden der Marktforschung : Kunden besser verstehen"
~subject:"Deutschland"
~subject:"Visuelle Wahrnehmung"
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Visuelle Wahrnehmung
Visual perception
4
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eye tracking
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Journal of nonprofit & public sector marketing
Moderne Methoden der Marktforschung : Kunden besser verstehen
Journal of business research : JBR
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of behavioral decision making
12
Journal of retailing and consumer services
8
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
Psychology & marketing
5
Journal of advertising : official publication of the American Academy of Advertising
4
HEC Paris research paper series
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International journal of advertising : the review of marketing communications
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Behavioral research in accounting
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Foundations and trends in marketing : FTMKT
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Implementation strategies for improving diversity in organizations
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Innovatives Markenmanagement
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Journal of agricultural & food industrial organization
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
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Journal of vacation marketing
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Mannheimer Beiträge zur Betriebswirtschaftslehre
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research
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Schriftenreihe Handel und Marketing
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Springer eBook Collection
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Springer-Gabler Research
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Tourism on the verge
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Agricultural economics : the journal of the International Association of Agricultural Economists
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American economic journal : a journal of the American Economic Association
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Applied economic perspectives and policy
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Applying business intelligence and innovation to entrepreneurship
1
Apps management and e-commerce transactions in real-time
1
Artificial intelligence in marketing
1
Brand the Future : systematische Markenentwicklung im B2B
1
Bridging the gap between advertising academia and practice
1
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ECONIS (ZBW)
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Dem Publikum in die Augen schauen : Radio-und Fernsehwerbung im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
Saved in:
2
Eye-Tracking zur empirischen Validierung von Celebrity Endorsement
Riedl, Joachim
;
Pleier, Anna-Katharina
;
Zips, Sebastian
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 151-168)
.
2017
Persistent link: https://www.econbiz.de/10011644006
Saved in:
3
The influence of image valence on the attention paid to charity advertising
Santos, Manuel Alonso dos
;
Lobos, Camila
;
Muñoz, Nathalie
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10011779109
Saved in:
4
Using eye tracking to assess the impact of advertising appeals on donor behavior
Bebko, Charlene
;
Sciulli, Lisa M.
;
Bhagat, Parimal
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10010481858
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