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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Beziehungsmarketing"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand equity"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Beziehungsmarketing
Firm performance
Firmenimage
brand equity
brand loyalty
Brand image
13
Markenimage
13
Brand management
12
Markenführung
12
Consumer behaviour
9
Konsumentenverhalten
9
Brand equity
4
Brand
3
Internet marketing
3
Markenartikel
3
Online-Marketing
3
purchase intention
3
Advertising
2
Einzelhandel
2
Handelsmarke
2
Markenwert
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Retail trade
2
Sales promotion
2
Social Web
2
Social web
2
South Africa
2
Sponsoring
2
Sponsorship
2
Sportmarketing
2
Sports marketing
2
Store brand
2
Südafrika
2
Verkaufsförderung
2
Viral marketing
2
Virales Marketing
2
Werbung
2
social media
2
Advertising effects
1
Advertising planning
1
African-American stereotypes
1
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Aufsatz in Zeitschrift
Reprint
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12
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English
12
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Ababneh, Bashar
1
Abratt, Russell
1
Agheshlouei, Hamed
1
Aljarah, Ahmad
1
Bang Nguyen Viet
1
Beneke, Justin
1
Bhat, Savita
1
Calvo-Porral, Cristina
1
Chakraborty, Uttam
1
Choi, Laee
1
Donlan, Leah Kathleen
1
Hsiao, Chih-Yi
1
Huddleston, Patricia
1
Ibrahim, Blend
1
Joseph, Joshy
1
Lévy Mangin, Jean-Pierre
1
Maanda, Penelope Maserame
1
Mathew, Shawn
1
Mathur, Manisha
1
Mbuyu, Marcelle
1
Mingione, Michela
1
Nikabadi, Mohsen Shafiei
1
Safui, Morteza Akbarzadeh
1
Sivakumaran, Bharadhwaj
1
Sousa, Simona de
1
Tuan Nguyen Anh
1
Wang, Hanmin
1
Wickham, Bradkey
1
Yu, Tiffany Hui-Kuang
1
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Journal of promotion management : JPM
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
Journal of business research : JBR
17
The journal of brand management : an international journal
13
Cogent business & management
12
Journal of marketing
10
Journal of retailing and consumer services
9
Journal of marketing communications
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
6
International journal of hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of product & brand management
6
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
Journal of strategic marketing
5
Administrative Sciences : open access journal
4
European research studies
4
International journal of consumer studies
4
International journal of sport management and marketing : IJSMM
4
Journal of marketing for higher education
4
Journal of marketing research : JMR
4
Marketing i menedžment innovacij : m&mi
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Asian Academy of Management journal : AAMJ
3
Global business review
3
Human resource management
3
IIMB management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of business innovation and research
3
International journal of business innovation and research : IJBIR
3
International journal of electronic marketing and retailing : IJEMR
3
Journal for global business advancement : JGBA
3
Journal of business ethics : JOBE
3
Journal of hospitality marketing & management
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
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ECONIS (ZBW)
12
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12
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1
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
2
The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Wang, Hanmin
;
Yu, Tiffany Hui-Kuang
;
Hsiao, Chih-Yi
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 630-641
Persistent link: https://www.econbiz.de/10012549622
Saved in:
3
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
4
Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
5
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
6
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
7
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
8
Leveraging social media-based determinants to build customer-based brand equity of a retailer
Mathur, Manisha
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 554-575
Persistent link: https://www.econbiz.de/10011988220
Saved in:
9
The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin
;
Sousa, Simona de
;
Mbuyu, Marcelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
Saved in:
10
The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee
;
Huddleston, Patricia
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
Saved in:
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