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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand"
~subject:"Consumer behaviour"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Brand
Consumer behaviour
Advertising effects
197
Werbewirkung
197
Konsumentenverhalten
126
Advertising
107
Werbung
107
Internet marketing
60
Online-Marketing
60
Brand management
44
Markenführung
44
Brand image
34
Markenimage
34
Social Web
27
Social web
27
Celebrity endorsement
23
Celebrity-Werbung
23
Product Placement
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Product placement
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advertising
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Markenartikel
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Emotion
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Marketing management
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Marketingmanagement
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product placement
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social media
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Glaubwürdigkeit
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Kulturelle Identität
9
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Viral marketing
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9
content analysis
9
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Article
129
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129
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129
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129
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Bang Nguyen Viet
3
Dodoo, Naa Amponsah
3
Kim, Eunice
3
Lee, Sang Yeal
3
Schmierbach, Mike
3
Shen, Fuyuan
3
Arora, Nilesh
2
Bae, Mikyeung
2
Chung, Hwiman
2
Dardis, Frank E.
2
Feng, Yang
2
Huang, Guanxiong
2
Kim, Mikyoung
2
Loureiro, Sandra Maria Correia
2
Manyiwa, Simon
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Prashar, Sanjeev
2
Schramm, Holger
2
Stewart, Kristin
2
Wei, Lewen
2
Wu, Linwan
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Ahern, Lee
1
Ahn, Euijin
1
Aileni, Vidyadhar Reddy
1
Alessandri, Susan Westcott
1
Ali, Azmat
1
Amyx, Douglas Alan
1
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1
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1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
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Bahtiar Mohamad
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Journal of promotion management : JPM
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
137
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
92
Journal of retailing and consumer services
68
Psychology & marketing
64
Journal of advertising research
55
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
35
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Marketing : ZFP ; journal of research and management
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Cogent business & management
15
International journal of sports marketing & sponsorship
15
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ECONIS (ZBW)
129
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
"Limited time offer" : impact of time scarcity messages on consumer's impulse purchase
Khetarpal, Mansi
;
Sapna Singh
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 282-301
Persistent link: https://www.econbiz.de/10014447615
Saved in:
7
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
8
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
9
Characteristics of aliterate consumers and their responses to advertising and non-advertising communications
DelVecchio, Devon
;
Jae, Haeran
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 927-960
Persistent link: https://www.econbiz.de/10014330948
Saved in:
10
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
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