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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
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Search: subject:"Designation of origin"
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Markenführung
Designation of origin
30
Herkunftsbezeichnung
30
Brand image
24
Consumer behaviour
24
Konsumentenverhalten
24
Markenimage
24
Brand management
21
Brand
10
Markenartikel
10
Rules of origin
5
Ursprungsregeln
5
Emerging economies
4
Nation branding
4
Schwellenländer
4
country of origin
4
Country image
3
International marketing
3
Internationales Marketing
3
Place branding
3
Place marketing
3
Standortmarketing
3
Brand identity
2
Branding
2
Conjoint analysis
2
Conjoint-Analyse
2
Country of origin
2
Country reputation
2
Emerging markets
2
Fashion
2
Food
2
Food retailing
2
Generic drugs
2
Generika
2
Handelsmarke
2
Japan
2
Lebensmittel
2
Lebensmitteleinzelhandel
2
Mode
2
National brands
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Article
21
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English
21
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Rojas-Méndez, José
2
Aldabbas, Hazem
1
Ar, Aybeniz Akdeniz
1
Arli, Denni
1
Banerjee, Saikat
1
Barnes, Liz
1
Benson-Rea, Maureen
1
Brodie, Roderick J.
1
Chabowski, Brian R.
1
Dadzie, Charlene
1
Davari, Arezoo
1
De Nisco, Alessandro
1
Dewi Retno Rosari, Theresia Sri
1
Diamantopoulos, Adamantios
1
El Banna, Alia
1
Ferreira, Hugo Alexandre
1
Gamliel, Eyal
1
Gilboa, Shaked
1
Gino, Francesca
1
Grudecka, Anna
1
Guzman, Francisco
1
Hamzaoui-Essoussi, Leila
1
Herstein, Ram
1
Juusola, Katariina
1
Kara, Ali
1
Khoshnevis, Mozhde
1
Kilani, Fatma Abdellah
1
Kim Nguyen Thuy Hang Dao
1
Kurt, Didem
1
Lahrech, Abdelmounaim
1
Laroche, Michel
1
Li, Huaibin
1
Martins, Marisa
1
Nguyen, Thuy D.
1
Oduro, Stephen
1
Papadopoulos, Nicolas G.
1
Petruzzellis, Luca
1
Ramalho, Joana
1
Rashid, Arooj
1
Roy, Dilip
1
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Journal of promotion management : JPM
Journal of the Academy of Marketing Science
The journal of product & brand management
International marketing review
16
Journal of business research : JBR
15
Journal of international consumer marketing
14
Journal of global marketing
11
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Australasian marketing journal
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
Brand management in emerging markets : theories and practice
3
Business history
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
The journal of consumer marketing
3
Tourism planning & development
3
Africa journal of management
2
Baltic journal of management
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
2
Country of origin effect : looking back and moving forward
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
European research studies
2
Global review of business and economic research
2
Indian journal of economics & business : IJEB
2
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ECONIS (ZBW)
21
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1
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
2
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
3
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
4
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
5
Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
Saved in:
6
Knowledge structure in product- and brand origin-related research
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 947-968
Persistent link: https://www.econbiz.de/10012614776
Saved in:
7
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
8
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
9
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
10
Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma
;
Kilani, Fatma Abdellah
;
Touzani, Mourad
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
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