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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Holiday behaviour"
~subject:"Internet marketing"
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Search: subject:"advertising"
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Holiday behaviour
Internet marketing
Advertising effects
131
Werbewirkung
131
Consumer behaviour
122
Konsumentenverhalten
122
Online-Marketing
104
Advertising
89
Werbung
89
Brand management
53
Markenführung
53
Social Web
50
Social web
50
Tourism marketing
34
Tourismusmarketing
34
Brand image
32
Markenimage
32
USA
32
United States
32
Product Placement
30
Product placement
30
Urlaubsverhalten
25
advertising
24
Tourism
21
Tourismus
21
Destination management
20
Destinationsmanagement
20
Sales promotion
20
Verkaufsförderung
20
Viral marketing
20
Virales Marketing
20
Brand
18
Celebrity endorsement
18
Celebrity-Werbung
18
Markenartikel
18
Marketing management
18
Marketingmanagement
18
Fernsehwerbung
17
Public relations
17
Television advertising
17
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110
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Law, Chun Hung Roberts
4
Schuckert, Markus
4
Arli, Denni
2
Leung, Daniel
2
Liu, Xianwei
2
Loureiro, Sandra Maria Correia
2
McMillan, Sally J.
2
Melnik, Mikhail I.
2
Morimoto, Mariko
2
Park, Jae Hee
2
Park, Sangwon
2
Pratt, Stephen
2
Richardson, Paul
2
Tompkins, Dan
2
Tussyadiah, Iis P.
2
Ahern, Lee
1
Ahn, Euijin
1
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1
Ahn, Jungsun
1
Alcántara-Pilar, Juan Miguel
1
Alderman, Derek H.
1
Alhabash, Saleem
1
An, Soontae
1
Angelini, Antonella
1
Arora, Amit
1
Arora, Anshu
1
Arroyo-Cañada, Francisco-Javier
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Au, Norman
1
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1
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1
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1
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Barrio-García, Salvador del
1
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1
Bellur, Saraswathi
1
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1
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Journal of promotion management : JPM
Journal of travel and tourism marketing
Journal of business research : JBR
321
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
88
Tourism management : research, policies, practice
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Business horizons
57
Psychology & marketing
56
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of marketing management : MM
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of hospitality marketing & management
46
Marketing intelligence & planning
46
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ECONIS (ZBW)
110
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
How does cultural heritage destination digitalization influence tourists' attitudes? : the role of constructive authenticity and technology-destination fit
Li, Yao
;
Jiao, Lianyang
;
Zhou, Mi
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014513635
Saved in:
3
The power of culture : how it shapes tourists' online engagement with destinations
Yin, Jie
;
Qu, Xingqin
;
Ni, Yensen
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10014369785
Saved in:
4
How do social media tourist images influence destination attitudes? : effects of social comparison and envy
Xu, Jia
;
Wang, Yi
;
Jiang, Yangyang
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014369793
Saved in:
5
Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Köseoglu, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
Saved in:
6
Message framing strategies in promoting tourists' pro-environmental behavioral intentions : the interaction of social distance and message framing
Zhao, Xinxin
;
Yao, Yanbo
;
Ren, Lianping
;
Jia, Guangmei
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 678-692
Persistent link: https://www.econbiz.de/10014447622
Saved in:
7
Internet addiction continuum and its moderating effect on augmented reality application experiences : digital natives versus older users
Stangl, Brigitte
;
Kastner, Margit
;
Park, Sangwon
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014285190
Saved in:
8
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
9
The effect of
advertising
content control on
advertising
effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
10
Consumer attitudes toward online
advertising
: the moderating role of personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
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