Message framing strategies in promoting tourists' pro-environmental behavioral intentions : the interaction of social distance and message framing
Year of publication: |
2023
|
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Authors: | Zhao, Xinxin ; Yao, Yanbo ; Ren, Lianping ; Jia, Guangmei |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 40.2023, 8, p. 678-692
|
Subject: | Asia pacific | construal level theory | emotional appeal | green involvement | Message framing | perceived effort worthiness | pro-environmental behavioral intention | rational appeal | sustainability | tourism marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Umweltbewusstsein | Environmental consciousness | Emotion | Tourismusmarketing | Tourism marketing | Werbepsychologie | Psychology of advertising | Prospect Theory | Prospect theory | Urlaubsverhalten | Holiday behaviour |
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