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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk"
~isPartOf:"The journal of industrial economics"
~subject:"Consumer behaviour"
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Consumer behaviour
Fernsehwerbung
19
Television advertising
19
USA
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United States
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Germany
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Fernsehprogramm
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Television programme
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Advertising effects
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Television
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Internet marketing
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Cleophat, Claudine R.
1
Dix, Steve
1
Ferguson, Douglas A.
1
Greer, Clark F.
1
McClung, Steven
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Phau, Ian
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Journal of promotion management : JPM
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
The journal of industrial economics
Journal of advertising research
8
Marketing intelligence & planning
8
International journal of advertising : the quarterly review of marketing communications
7
The journal of media economics
7
Journal of marketing communications
6
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
NBER Working Paper
4
NBER working paper series
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Working paper / National Bureau of Economic Research, Inc.
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
3
Sport management review
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
Information economics and policy : IEP
2
International journal of consumer studies
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of sports economics
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing theory
2
Psychology & marketing
2
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ECONIS (ZBW)
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1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven
;
Cleophat, Claudine R.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
Saved in:
3
Television
advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
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