Television advertising avoidance : advancing research methodology
Steve Dix and Ian Phau
| Year of publication: |
2010
|
|---|---|
| Authors: | Dix, Steve ; Phau, Ian |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 16.2010, 1/2, p. 114-133
|
| Subject: | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003974802