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~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising"
~subject:"United States"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising
United States
Celebrity endorsement
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13
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8
celebrity endorsement
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advertising
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Beerli-Palacio, Asunción
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Fowler, Kendra
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Martín-Santana, Josefa D.
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Meng, Juan
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Journal of promotion management : JPM
Psychology & marketing
10
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
Journal of global marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
Journal of marketing theory and practice
3
Vision : the journal of business perspective
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Global business review
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Journal of business research : JBR
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Journal of customer behaviour
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Marketing letters : a journal of research in marketing
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NBER working paper series
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South Asian journal of management : SAJM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Academy of Management journal : AMJ
1
Advertising and violence : concepts and perspectives
1
American economic journal : a journal of the American Economic Association
1
Arts marketing : an international journal ; AM
1
Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
Decision
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
European journal of marketing : EJM
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Frontiers of business research in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
2
Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
3
Effects of patriotism and celebrity endorsement in military advertising
Park, Sejin
;
Avery, Elizabeth Johnson
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 605-619
Persistent link: https://www.econbiz.de/10011631923
Saved in:
4
Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility
Yoo, Jae-Woong
;
Jin, Young Ju
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10011433611
Saved in:
5
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
6
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
7
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
8
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
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