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~isPartOf:"Journal of promotion management : JPM"
~subject:"Persönlichkeitspsychologie"
~subject:"Werbewirkung"
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Persönlichkeitspsychologie
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Emotion
17
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Journal of promotion management : JPM
Journal of business research : JBR
43
Journal of advertising research
21
Journal of retailing and consumer services
19
Journal of marketing communications
18
Psychology & marketing
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
International journal of hospitality management
16
European journal of marketing : EJM
13
Journal of business ethics : JOBE
13
International journal of advertising : the review of marketing communications
12
Journal of business and psychology
12
Tourism management : research, policies, practice
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of promotion management : innovations in planning and applied research
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Journal of marketing research : JMR
10
Journal of vocational behavior
10
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
10
Journal of nonprofit & public sector marketing
9
Marketing : ZFP ; journal of research and management
9
Pakistan journal of commerce and social sciences
9
The journal of product & brand management
9
Cogent business & management
8
Human relations
8
Journal of business venturing
8
Journal of economic psychology : research in economic psychology and behavioral economics
8
Journal of managerial psychology
8
The journal of brand management : an international journal
8
Marketing letters : a journal of research in marketing
7
Entrepreneurship theory and practice : ET&P
6
International journal of human resource management
6
International review on public and non-profit marketing
6
Journal of career development
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing management : MM
6
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
6
Journal of the Academy of Marketing Science
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
From elicitation to persuasion : assessing the structure and effectiveness of differential emotions in anti-drunk-driving campaigns
Becheur, Imene
;
Das, Amit
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011875331
Saved in:
2
Cause I'll feel good! : an investigation into the effects of anticipated emotions and personal moral norms on consumer pro-environmental behavior
Rezvani, Zeinab
;
Jansson, Johan
;
Bengtsson, Maria
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011729502
Saved in:
3
Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
Saved in:
4
Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
Saved in:
5
Promoting vegetarianism through moralization and knowledge calibration
Arora, Anshu
;
Bradford, Shalonda
;
Arora, Amit
;
Gavino, …
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 889-912
Persistent link: https://www.econbiz.de/10011799631
Saved in:
6
Processing anti-smoking ads among college students : the role of emotional response and level of smoking
Chung, Hwiman
;
Ahn, Euijin
;
Kang, Seok
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 370-385
Persistent link: https://www.econbiz.de/10011532978
Saved in:
7
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
8
How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
Saved in:
9
The effects of idealized advertising imagery on social comparisons, psychological and emotional outcomes, and consumer vulnerability : a conceptual model
Watson, Stevie
;
Wells, Cassandra D.
;
Hudson, Elania Jemison
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 407-417
Persistent link: https://www.econbiz.de/10009422509
Saved in:
10
The impact of sexual imagery in advertising : comparing Hispanics’ and Non-Hispanics’ attitudes and responses toward print ads
Kelsmark, Kevin Ann
;
Dion, Paul
;
Abratt, Russell
; …
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10009238577
Saved in:
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