The impact of sexual imagery in advertising : comparing Hispanics’ and Non-Hispanics’ attitudes and responses toward print ads
Kevin Ann Kelsmark; Paul Dion; Russell Abratt; Leann Mischel
| Year of publication: |
2011
|
|---|---|
| Authors: | Kelsmark, Kevin Ann ; Dion, Paul ; Abratt, Russell ; Mischel, Leann |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 17.2011, 1, p. 114-131
|
| Subject: | Werbewirkung | Advertising effects | Sexualität | Sexuality | Emotion | Hispano-Amerikaner | Hispanics | Kulturelle Identität | Cultural identity | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009238577