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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
Journal of banking & finance
36
SpringerLink / Bücher
33
Journal of advertising research
22
Working paper / National Bureau of Economic Research, Inc.
21
NBER working paper series
20
Journal of historical research in marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Intereconomics : review of European economic policy
15
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
The journal of structured finance
14
Ifo-Schnelldienst
13
Journal of financial economics
13
Journal of international financial markets, institutions & money
13
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
13
NBER Working Paper
13
Springer eBook Collection
13
International review of economics & finance : IREF
12
Journal of advertising
12
The accounting review : a publication of the American Accounting Association
12
Tourism management : research, policies, practice
12
Discussion paper / Centre for Economic Policy Research
11
Finance research letters
11
International journal of advertising : the quarterly review of marketing communications
11
The journal of corporate finance : contracting, governance and organization
11
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
11
International review of financial analysis
10
Journal of marketing communications
10
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
9
Research
9
Women in PR history
9
Working paper series / European Central Bank
9
Advertising in developing and emerging countries : the economic, political and social context
8
CESifo working papers
8
Economic modelling
8
European journal of marketing : EJM
8
Events und Wege aus der Krise : "The New Normal" aus Sicht von Wissenschaft und Praxis
8
Journal of financial stability
8
The advertising handbook
8
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ECONIS (ZBW)
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1
Dramaturgy of a campaign : viewing the advertising agency process as a theatrical production
Meyer, Heather M.
;
Schulz, Steven A.
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 504-520
Persistent link: https://www.econbiz.de/10011799264
Saved in:
2
Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
Saved in:
3
Service quality of advertising and promotions agencies in South Africa
Quebra, Bruno
;
Bick, Geoff
;
Abratt, Russell
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 605-628
Persistent link: https://www.econbiz.de/10010233251
Saved in:
4
The future of creativity in advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
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