Service quality of advertising and promotions agencies in South Africa
Bruno Quebra, Geoff Bick, Russell Abratt
| Year of publication: |
2013
|
|---|---|
| Authors: | Quebra, Bruno ; Bick, Geoff ; Abratt, Russell |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 5, p. 605-628
|
| Subject: | client-agency | service quality | advertising agencies | agency services | Südafrika | South Africa | Dienstleistungsqualität | Service quality | Werbewirtschaft | Advertising industry | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233251