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~isPartOf:"Journal of promotion management : JPM"
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Search: subject_exact:"Cultural identity"
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Cultural identity
16
Kulturelle Identität
16
Advertising effects
8
Consumer behaviour
8
Konsumentenverhalten
8
Werbewirkung
8
Advertising
6
Werbung
6
International marketing
3
Internationales Marketing
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Social values
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USA
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Brand management
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Culture
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Kultur
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Nationalkultur
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Online-Marketing
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cultural values
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culture
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uncertainty avoidance
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American
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Che, Yu
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Cubillo, Gustavo
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Deshpande, Sameer
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Kim, Jooyoung
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Lee, Taejun
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Journal of promotion management : JPM
Journal of business research : JBR
109
Journal of international consumer marketing
58
Discussion paper series / IZA
57
International business review : the official journal of the European International Business Academy
44
International marketing review
40
Journal of international marketing
40
International journal of cross cultural management : CCM
38
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Journal of business ethics : JOBE
34
IZA Discussion Paper
33
The international journal of human resource management
33
Discussion paper / Centre for Economic Policy Research
32
Journal of global marketing
31
NBER working paper series
31
Journal of world business : JWB
29
Management international review : mir ; journal of international business
29
CESifo working papers
28
Working paper / National Bureau of Economic Research, Inc.
28
Cross cultural management : an international journal
26
NBER Working Paper
25
Journal of international management
24
International journal of cross cultural management
23
Cross cultural & strategic management
21
International journal of business and globalisation : IJBG
20
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
Working paper
19
European journal of international management : EJIM
18
Journal of travel and tourism marketing
18
SpringerLink / Bücher
18
Tourism management : research, policies, practice
17
Asia Pacific journal of marketing and logistics
16
Journal of career development
15
Journal of economic behavior & organization : JEBO
15
International journal of hospitality management
14
Marketing theory
14
National culture and groups
14
European journal of cross-cultural competence and management
13
Faculty & research / Insead : working paper series
13
Foundations of cross cultural management ; Vol. 4
13
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ECONIS (ZBW)
16
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1
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
2
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
3
Cultural paradox in advertising : evidence from Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
Saved in:
4
Influencing of time pressure on the outcome of intercultural commercial negotiations
Saorín-Iborra, M. Carmen
;
Cubillo, Gustavo
- In:
Journal of promotion management : JPM
22
(
2016
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10011631882
Saved in:
5
Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan
;
Fam, Kim Shyan
;
Che, Yu
;
Singh, Gurmeet
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
Saved in:
6
Analyzing the impact of culture on average time spent on social networking sites
Shneor, Rotem
;
Efrat, Kalanit
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 413-435
Persistent link: https://www.econbiz.de/10010489064
Saved in:
7
Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising
Lee, Yoon J.
;
Liu, Yung-i
;
Lee, Taejun
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 583-604
Persistent link: https://www.econbiz.de/10010233275
Saved in:
8
The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
Saved in:
9
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
10
Cultural values in Indian television advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
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