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~isPartOf:"Journal of promotion management : JPM"
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Cultural identity
16
Kulturelle Identität
16
Advertising effects
8
Consumer behaviour
8
Konsumentenverhalten
8
Werbewirkung
8
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6
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Journal of promotion management : JPM
Journal of business research : JBR
146
Journal of international consumer marketing
86
International business review : the official journal of the European International Business Academy
66
Discussion paper series / IZA
63
Cross cultural management : an international journal
62
International journal of cross cultural management : CCM
58
Journal of business ethics : JOBE
58
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
56
International marketing review
54
Journal of international marketing
52
Journal of global marketing
47
Journal of world business : JWB
47
The international journal of human resource management
45
Management international review : mir ; journal of international business
42
SpringerLink / Bücher
40
Discussion paper / Centre for Economic Policy Research
39
NBER working paper series
39
IZA Discussion Paper
37
Working paper / National Bureau of Economic Research, Inc.
33
Journal of international management
32
CESifo working papers
31
Asia Pacific journal of marketing and logistics
28
NBER Working Paper
28
European journal of international management : EJIM
27
Cross cultural & strategic management
26
International journal of business and globalisation : IJBG
25
Journal of retailing and consumer services
25
Tourism management : research, policies, practice
25
International journal of cross cultural management
23
Working paper
23
International journal of hospitality management
21
Journal of travel and tourism marketing
21
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
European journal of cross-cultural competence and management
19
Journal of career development
19
Springer eBook Collection
19
Psychology & marketing
18
Research in international business and finance
18
Technological forecasting & social change : an international journal
18
International journal of consumer studies
17
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ECONIS (ZBW)
16
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1
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
2
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
3
Cultural paradox in advertising : evidence from Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
Saved in:
4
Influencing of time pressure on the outcome of intercultural commercial negotiations
Saorín-Iborra, M. Carmen
;
Cubillo, Gustavo
- In:
Journal of promotion management : JPM
22
(
2016
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10011631882
Saved in:
5
Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan
;
Fam, Kim Shyan
;
Che, Yu
;
Singh, Gurmeet
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
Saved in:
6
Analyzing the impact of culture on average time spent on social networking sites
Shneor, Rotem
;
Efrat, Kalanit
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 413-435
Persistent link: https://www.econbiz.de/10010489064
Saved in:
7
Cultural values in Indian television advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
Saved in:
8
Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising
Lee, Yoon J.
;
Liu, Yung-i
;
Lee, Taejun
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 583-604
Persistent link: https://www.econbiz.de/10010233275
Saved in:
9
The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
Saved in:
10
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
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