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~isPartOf:"Journal of promotion management : JPM"
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Consumer behaviour
165
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165
Advertising effects
116
Werbewirkung
116
Advertising
82
Werbung
82
Brand management
67
Markenführung
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55
Online-Marketing
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Phau, Ian
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Journal of promotion management : JPM
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,837
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
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Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
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Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,174
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
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ECONIS (ZBW)
414
OLC EcoSci
86
USB Cologne (EcoSocSci)
1
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1
Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
2
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun
;
Bozbay, Zehra
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
Saved in:
3
Brand and country influences on purchase intentions : a theory-of-reasoned action approach
Brodowsky, Glen
;
Stewart, Kristin
;
Anderson, Beverlee Byler
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 251-269
Persistent link: https://www.econbiz.de/10011875395
Saved in:
4
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
5
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
6
Can divine intervention aid in domestic violence prevention? : an analysis of bystanders' advertising attitudes and reporting intentions in India
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Pookulangara, …
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011875315
Saved in:
7
Competition and corporate social responsibility under creative capitalism
Ali, Abbas J.
;
Al-Aali, Ghaida
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 533-554
Persistent link: https://www.econbiz.de/10011979107
Saved in:
8
Consumer behavior in the disposal of products : forty years of research
Cruz-Cárdenas, Jorge
;
Arévalo-Chávez, Patricio
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 617-636
Persistent link: https://www.econbiz.de/10011979187
Saved in:
9
Consumer knowledge of country of origin of fresh food at point of purchase
Holdershaw, Judith
;
Konopka, Roman
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 349-362
Persistent link: https://www.econbiz.de/10011875426
Saved in:
10
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
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