//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of strategic marketing"
~subject:"Customer integration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Medien"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Customer integration
Social Web
124
Social web
124
Internet marketing
85
Online-Marketing
85
Consumer behaviour
73
Konsumentenverhalten
73
Beziehungsmarketing
41
Relationship marketing
41
Brand management
39
Markenführung
39
social media
37
Advertising effects
25
Werbewirkung
25
Advertising
22
Brand image
22
Markenimage
22
Werbung
22
Viral marketing
21
Virales Marketing
21
Kundenintegration
14
Brand
12
Markenartikel
12
Marketing management
12
Marketingmanagement
12
Online retailing
9
Online-Handel
9
purchase intention
9
Betriebliche Wertschöpfung
8
Facebook
8
Value creation
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Communication
6
Instagram
6
Public relations
6
Social network
6
Soziales Netzwerk
6
Öffentlichkeitsarbeit
6
Bibliometrics
5
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatzsammlung
1
Language
All
English
14
Author
All
Hajli, Nick
2
Aimé, Isabelle
1
Brooks, Simon
1
Bugshan, Hatem
1
Cho, Su Yeon
1
Elsharnouby, Tamer H.
1
Fernandes, Teresa
1
Gidhagen, Mikael
1
Hofacker, Charles F.
1
Hossein Zadeh, Arash
1
Lopes, João
1
Loureiro, Sandra Maria Correia
1
McGouran, Cathy
1
Remelhe, Pedro
1
Röndell, Jimmie G.
1
Sharief, Omar
1
Sinha, Mudita
1
Srivastava, Mallika
1
Stone, Merlin
1
Sörhammar, David
1
Thomas, Lauren Josie
1
Woodcock, Neil
1
Xue, Fei
1
Zhou, Lijie
1
Zolfagharian, Mohammadali
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Journal of strategic marketing
Journal of business research : JBR
47
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of engineering and technology management : JET-M
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
Psychology & marketing
5
SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Business horizons
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Electronic markets : the international journal on networked business
4
Information systems research : ISR
4
International journal of hospitality management
4
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
3
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
4
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
5
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
6
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
7
Value co-creation strategy in the social commerce era : editorial
Hajli, Nick
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
Saved in:
8
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
Saved in:
9
Value co-creation strategy in the social commerce era
Hajli, Nick
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012202813
Saved in:
10
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->