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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Electronic Commerce"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Electronic Commerce
Internet marketing
122
Online-Marketing
122
Consumer behaviour
74
Konsumentenverhalten
74
Social Web
63
Social web
63
Advertising effects
59
Werbewirkung
59
Advertising
53
Werbung
53
Brand management
31
Markenführung
31
Viral marketing
23
Virales Marketing
23
Beziehungsmarketing
20
Relationship marketing
20
social media
20
Brand image
18
Markenimage
18
Online retailing
13
Online-Handel
13
Brand
9
E-commerce
9
Markenartikel
9
Marketing management
8
Marketingmanagement
8
Facebook
7
Internet
7
Search engine
7
Suchmaschine
7
Einzelhandel
6
Instagram
6
Retail trade
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USA
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United States
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purchase intention
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Celebrity endorsement
5
Celebrity-Werbung
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9
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Bonatti, Alessandro
1
Dekimpe, Marnik G.
1
Erdmann, Anett
1
Geyskens, Inge
1
Ghaedi, Mohammadreza
1
Ghose, Anindya
1
Gielens, Katrijn
1
Goldfarb, Avi
1
Goldstein, Daniel G.
1
Kordrostami, Elika
1
Lambrecht, Anja
1
Li, Hui
1
Liu-Thompkins, Yuping
1
Loureiro, Sandra Maria Correia
1
Pinto, Luisa
1
Ponzoa, José M.
1
Punj, Girish
1
Rahmani, Vahid
1
Rita, Paulo
1
Sarmento, Eduardo Moraes
1
Seim, Katja
1
Sinkinson, Michael
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Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Quantitative marketing and economics : QME
Journal of retailing and consumer services
41
Journal of business research : JBR
35
International journal of electronic marketing and retailing : IJEMR
34
International journal of internet marketing and advertising : IJIMA
26
Journal of management information systems : JMIS
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Information systems research : ISR
19
Journal of internet commerce
18
Electronic commerce research
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of hospitality management
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of travel and tourism marketing
12
Technological forecasting & social change : an international journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of electronic commerce research : JECR
11
International journal of contemporary hospitality management
10
International journal of retail & distribution management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of organizational computing and electronic commerce
9
Journal of the Academy of Marketing Science
9
Electronic commerce research and applications
8
Electronic markets : the international journal on networked business
8
International journal of electronic business
8
International journal of electronic commerce : IJEC
8
International journal of electronic customer relationship management : IJECRM
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Journal of hospitality marketing & management
8
Journal of marketing research : JMR
8
Management information systems : mis quarterly
8
Administrative Sciences : open access journal
7
Cogent business & management
7
European journal of operational research : EJOR
7
European research studies
7
Global business review
7
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ECONIS (ZBW)
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1
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
2
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Saved in:
3
Are e-books a different channel? : multichannel management of digital products
Li, Hui
- In:
Quantitative marketing and economics : QME
19
(
2021
)
2
,
pp. 179-225
Persistent link: https://www.econbiz.de/10012548958
Saved in:
4
E-commerce customer attraction : digital marketing techniques, evolution and dynamics across firms
Ponzoa, José M.
;
Erdmann, Anett
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 697-715
Persistent link: https://www.econbiz.de/10012549625
Saved in:
5
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
6
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
7
Mixed pricing in online marketplaces
Seim, Katja
;
Sinkinson, Michael
- In:
Quantitative marketing and economics : QME
14
(
2016
)
2
,
pp. 129-155
Persistent link: https://www.econbiz.de/10011531550
Saved in:
8
The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
Saved in:
9
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
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