//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Trusov, Michael"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Online-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
4
Online-Marketing
4
Search engine
3
Suchmaschine
3
Advertising effects
2
Werbewirkung
2
Automotive industry
1
Big Data
1
Big data
1
Consumer behaviour
1
Google LLC
1
Kfz-Industrie
1
Konsumentenverhalten
1
Online retailing
1
Online-Handel
1
Perception
1
USA
1
United States
1
Visual perception
1
Visuelle Wahrnehmung
1
Wahrnehmung
1
behavioral targeting
1
big data
1
eye tracking
1
scrolling behavio
1
search engine marketing
1
semantic analysis
1
topic models
1
user profiling
1
visual attention
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Trusov, Michael
Tucker, Catherine
9
Hauser, John R.
7
Braun, Michael
6
Liberali, Guilherme
6
Urban, Glen L.
6
Sayedi, Amin
5
Fossen, Beth L.
4
Goldfarb, Avi
4
Jerath, Kinshuk
4
Loureiro, Sandra Maria Correia
4
Schweidel, David A.
4
Wilbur, Kenneth C.
4
Chan, Tat
3
Katona, Zsolt
3
Lu, Shijie
3
Mela, Carl F.
3
Rutz, Oliver J.
3
Sarmento, Eduardo Moraes
3
Shin, Woochoel
3
Wu, Chunhua
3
Yang, Sha
3
Zhu, Yi
3
Aral, Sinan
2
Berman, Ron
2
Che, Hai
2
Fader, Peter
2
Feng, Yang
2
Gelman, Andrew
2
Ghose, Anindya
2
Gittins, John
2
Gopinath, Shyam
2
Guerreiro, João Pedro Silva Martins
2
Hill, Shawndra
2
Ibrahim, Blend
2
Jamal, Zainab
2
Johnson, Garrett A.
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Lambrecht, Anja
2
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
Saved in:
2
Crumbs of the cookie : user profiling in customer-base analysis and behavioral targeting
Trusov, Michael
;
Ma, Liye
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 405-426
Persistent link: https://www.econbiz.de/10011498934
Saved in:
3
Zooming in on paid search ads : a consumer-level model calibrated on aggregated data
Rutz, Oliver J.
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 789-800
Persistent link: https://www.econbiz.de/10009384017
Saved in:
4
Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.
;
Trusov, Michael
;
Bucklin, Randolph E.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->