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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"advertising"
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Search: subject:"Online-Marketing"
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advertising
Internet marketing
182
Online-Marketing
182
Advertising effects
103
Werbewirkung
103
Consumer behaviour
100
Konsumentenverhalten
100
Advertising
74
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Social web
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34
Virales Marketing
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Brand management
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social media
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Online retailing
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Online-Handel
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online advertising
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Fossen, Beth L.
2
Schweidel, David A.
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Teixeira, Thales
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Bart, Yakov
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Beard, Fred K.
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Becerra, Enrique
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Chae, Inyoung
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Journal of promotion management : innovations in planning and applied research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of internet marketing and advertising : IJIMA
12
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
7
Journal of marketing research : JMR
7
CESifo working papers
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of promotion management : JPM
4
Marketing science
4
Cogent business & management
3
Springer eBook Collection
3
Discussion papers / CEPR
2
IME Working Paper
2
Improving decision making in real-time bidding
2
International journal of procurement management
2
International journal of technology marketing : IJTMkt
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of marketing management : MM
2
Journal of marketing research
2
Palgrave Studies of Public Sector Management in Africa
2
Accounting perspectives : a journal of The Canadian Academic Accounting Association
1
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Artificial intelligence in marketing
1
Central European business review : CEBR
1
De Gruyter handbook of media economics
1
Department of Economics discussion paper series / University of Oxford
1
Documentos de trabajo
1
Economics : the strategy and practice : ESP
1
Economics, management and financial markets
1
Expert journal of marketing
1
FRB of Philadelphia Working Paper
1
Frontiers of business research in China : selected publications from Chinese universities
1
Health care management review : HCM review
1
Health marketing quarterly
1
History of retailing and consumption
1
Information systems research : ISR
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ECONIS (ZBW)
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1
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
2
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
3
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
4
Informational and noninformational advertising content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
Saved in:
5
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
6
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
7
Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
8
Two-sided price discrimination by media platforms
Lin, Song
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10012212448
Saved in:
9
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
10
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
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