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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Customer integration"
~subject:"Marketing management"
~subject:"Supplier relationship management"
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Customer integration
Marketing management
Supplier relationship management
Social Web
101
Social web
101
Internet marketing
70
Online-Marketing
70
Consumer behaviour
49
Konsumentenverhalten
49
Brand management
31
Markenführung
31
Beziehungsmarketing
28
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social media
24
Advertising effects
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23
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purchase intention
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Drummond, Conor
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Karjaluoto, Heikki
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2
O'Toole, Thomas
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Ulkuniemi, Pauliina
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1
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Journal of promotion management : innovations in planning and applied research
The journal of business & industrial marketing
Journal of business research : JBR
73
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
25
International journal of internet marketing and advertising : IJIMA
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Business horizons
16
Journal of strategic marketing
16
The journal of brand management : an international journal
15
International journal of technology marketing : IJTMkt
13
Journal of the Academy of Marketing Science
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of marketing communications
12
Technological forecasting & social change : an international journal
12
The journal of product & brand management
12
Journal of marketing management : MM
11
Marketing intelligence & planning
11
Springer eBook Collection
11
Journal of open innovation : technology, market, and complexity
10
Asia Pacific journal of marketing and logistics
9
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
9
Journal of marketing
9
SpringerLink / Bücher
9
International journal of advertising : the review of marketing communications
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Handbook of social media management : value chain and business models in changing media markets
7
International journal of networking and virtual organisations : IJNVO
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Digitale Kommunikation
6
Electronic markets : EM ; the international journal of electronic commerce and business media
6
Information systems research : ISR
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
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ECONIS (ZBW)
32
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
3
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
4
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
5
Recent trends in supply chain management of business-to-business firms : a review and future research directions
Shrivastava, Santosh Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2673-2693
Persistent link: https://www.econbiz.de/10014472606
Saved in:
6
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
7
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
8
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
9
Market amplification or transformation? : the role of industry analysts in spreading WOM in B2B
Cowan, Kirsten
;
Palo, Teea
;
Chapple, Duncan
;
Zhang, Yiwei
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1623-1638
Persistent link: https://www.econbiz.de/10014314176
Saved in:
10
How social media use enhances salesperson performance
Franck, Romain
;
Damperat, Maud
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1720-1737
Persistent link: https://www.econbiz.de/10014314205
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