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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~language:"deu"
~language:"eng"
~language:"est"
~person:"Ghosh, Saibal"
~person:"Loureiro, Sandra Maria Correia"
~person:"Narayan, Paresh Kumar"
~person:"Wohar, Mark E."
~subject:"Auslandsinvestition"
~subject:"Brand authenticity"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
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Auslandsinvestition
Brand authenticity
Brand management
Consumer behaviour
Indien
Kapitaleinkommen
Konsumentenverhalten
Supply chain
Wirkungsanalyse
Markenführung
8
Beziehungsmarketing
7
Relationship marketing
7
Social Web
7
Social web
7
Brand
4
Internet marketing
4
Markenartikel
4
Online-Marketing
4
Instagram
3
Viral marketing
3
Virales Marketing
3
Virtual reality
3
Virtuelle Realität
3
social media
3
Brand image
2
Customer integration
2
Emotion
2
Kundenintegration
2
Markenimage
2
Sales promotion
2
Social network
2
Soziales Netzwerk
2
Stakeholder
2
Verkaufsförderung
2
Advertising
1
Advertising effects
1
Arbeitskräfte
1
Arbeitszufriedenheit
1
Artificial intelligence
1
Attachment
1
Brand loyalty
1
Celebrity endorsement
1
Celebrity-Werbung
1
Commitment
1
Corporate Social Responsibility
1
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Undetermined
10
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Article
9
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Fallstudie
No longer published / No longer aquired
Statistik
Aufsatz in Zeitschrift
10
Collection of articles of several authors
1
Sammelwerk
1
Language
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German
English
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Author
All
Ghosh, Saibal
Loureiro, Sandra Maria Correia
Narayan, Paresh Kumar
Wohar, Mark E.
Yang, Jing
5
Bang Nguyen Viet
4
Estelami, Hooman
3
Sarmento, Eduardo Moraes
3
Arora, Nilesh
2
Bae, Mikyeung
2
Bilro, Ricardo Godinho
2
Cheong, Hyuk Jun
2
Durif, Fabien
2
Feng, Yang
2
Gangadharan, Nakul
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Jayapal, Jegan
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Ladeira, Wagner Junior
2
Langaro, Daniela
2
Manyiwa, Simon
2
Mohammed-Baksh, Sufyan
2
Mundel, Juan
2
Natarajan, Thamaraiselvan
2
Pandey, Neeraj
2
Prashar, Sanjeev
2
Rana, Sudhir
2
Rita, Paulo
2
Santini, Fernando de Oliveira
2
Shen, Fuyuan
2
Sierra, Jeremy J.
2
Stewart, Kristin
2
Um, Nam-Hyun
2
Wei, Lewen
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbas, Syed Mudasser
1
Abbasi, Amir Zaib
1
Abratt, Russell
1
Abu Bakar bin Abdul Hamid
1
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Published in...
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Journal of promotion management : innovations in planning and applied research
Pacific-Basin finance journal
12
Journal of international financial markets, institutions & money
11
Applied economics letters
8
International review of economics & finance : IREF
8
Journal of retailing and consumer services
8
Applied economics
7
Emerging markets review
7
Finance research letters
7
International review of financial analysis
7
The North American journal of economics and finance : a journal of financial economics studies
7
Economic modelling
6
Energy economics
6
International journal of hospitality management
5
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
4
Journal of banking & finance
4
Journal of behavioral and experimental finance
4
South Asia economic journal : journal of the Institute of Policy Studies, Sri Lanka and Research and Information System for Developing Countries, India, for the SAARC Research Network
4
Applied financial economics
3
Economic systems
3
Global business review
3
International journal of consumer studies
3
International journal of forecasting
3
Journal of Asian economics
3
Journal of empirical finance
3
Journal of financial econometrics : official journal of the Society for Financial Econometrics
3
Journal of promotion management : JPM
3
Journal of quantitative economics
3
Macroeconomics and finance in emerging market economies
3
Research in international business and finance
3
The European journal of finance
3
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
3
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
3
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
2
Bulletin of monetary economics and banking
2
Economic papers : a journal of applied economics and policy
2
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
2
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
2
Financial innovation : FIN
2
Global economic review
2
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Source
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ECONIS (ZBW)
10
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10
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1
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
2
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
3
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
4
The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
9
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
10
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
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