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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
7
Brand management
6
Markenführung
6
Brand
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Social Web
4
Social web
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Online-Marketing
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social media
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Brand image
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Customer integration
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Instagram
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Kundenintegration
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Markenimage
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Sales promotion
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Social network
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Soziales Netzwerk
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Verkaufsförderung
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Viral marketing
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Virales Marketing
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Brand authenticity
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Corporate Social Responsibility
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E-commerce
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appreciative listening
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Loureiro, Sandra Maria Correia
Sarmento, Eduardo Moraes
3
Bilro, Ricardo Godinho
2
Ibrahim, Blend
2
Rita, Paulo
2
Agha, Kakul
1
Alhouti, Sarah
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Aljarah, Ahmad
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Almodarresi, Seyed Mahdi Alhosseini
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Ardekani, Saeid Saeida
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Bahtiar Mohamad
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Bui Thanh Khoa
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Carmo, Inês Santos do
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Cho, Su Yeon
1
Chopra, Anjali
1
Christino, Juliana Maria Magalhães
1
Chwialkowska, Agnieszka
1
Dias, Álvaro Lopes
1
Dua, Pallavi
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Durif, Fabien
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Elsharnouby, Tamer H.
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Erdmann, Anett
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Faria, Luciana N.
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Fonseca, Luiz Henrique
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Fotiadis, Thomas
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Gironda, John T.
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Guerreiro, João Pedro Silva Martins
1
Guèvremont, Amélie
1
Jacob, Isaac
1
Jamshidi, Dariyoush
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Johnson, Catherine M.
1
Joseph, Joshy
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Khanna, Monica
1
Kim, Mikyoung
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
4
International journal of hospitality management
2
The journal of brand management : an international journal
2
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
7
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1
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
2
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
3
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
5
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
6
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
7
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
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