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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising"
~subject:"Sportler"
~subject:"United States"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising
Sportler
United States
Celebrity endorsement
13
Celebrity-Werbung
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Advertising effects
10
Werbewirkung
10
Consumer behaviour
9
Konsumentenverhalten
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Werbung
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Brand management
5
Internet marketing
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Markenführung
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Online-Marketing
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celebrity endorsement
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social media
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celebrity
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influencer marketing
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Abbasi, Amir Zaib
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Aileni, Vidyadhar Reddy
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Arora, Nilesh
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Banerjee, Neelotpaul
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Boeck, Harold
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Chan, Kara
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Ding Hooi Ting
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Fan, Fei
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Huang, Jianping
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Hussain, Ali
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Rehman, Umair
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Singh, Ramendra Pratap
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Journal of promotion management : innovations in planning and applied research
Psychology & marketing
13
International journal of sports marketing & sponsorship
8
Journal of promotion management : JPM
8
Journal of advertising research
7
International journal of advertising : the review of marketing communications
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
5
Journal of global marketing
5
Journal of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Marketing letters : a journal of research in marketing
4
Vision : the journal of business perspective
4
European journal of marketing : EJM
3
Global business review
3
Journal of customer behaviour
3
Journal of marketing theory and practice
3
Young consumers : insight and ideas for responsible marketers
3
European Sport management quarterly : ESMQ
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of sports economics
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
NBER working paper series
2
South Asian journal of management : SAJM
2
Sportkommunikation
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Academy of Management journal : AMJ
1
Advertising and violence : concepts and perspectives
1
American economic journal : a journal of the American Economic Association
1
Arts marketing : an international journal ; AM
1
Asia-Pacific journal of business administration
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Asian Academy of Management journal : AAMJ
1
Brand research : [an outcome of the second International Conference on Brand Management]
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Brands : interdisciplinary perspectives
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Celebrity, convergence and transformation
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1
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
2
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
3
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
4
The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Purohit, Sonal
;
Arora, Nilesh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1257-1279
Persistent link: https://www.econbiz.de/10013417006
Saved in:
5
TV Advertisements : assessing the moderating effect of children's pester power on parents purchase decision
Lavuri, Rambabu
;
Aileni, Vidyadhar Reddy
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10013277289
Saved in:
6
Gender and celebrity scandals : a cross-cultural examination on celebrity endorsement
Huang, Jianping
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012385180
Saved in:
7
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
8
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
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